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Xcel Media Group

Direct mail · Bankruptcy mail

The buyers everyone else writes off.

Court-record bankruptcy data reaches fresh-start buyers the week their discharge clears — with compliant creative and financing paths ready. Small, high-intent lists that reach people the rest of the market has written off, with every response tracked to the household.

Newton Nissan of Gallatin mail pieceReal campaign

Newton Nissan of GallatinTN

Fresh Start postcard

3,310

Mailed

75

Responses

2.27%

Response rate

6 appointments booked · matchback underway

Every response tracked to the household by UpDash — calls, QR, web and showroom — then sold units, RO's and gross matched back in the store's DMS.

Court-record data, refreshed continuously

Compliant fresh-start creative and offers

Every call, scan, and appointment tracked to the household

How bankruptcy mail runs

Same measurement. A completely different play.

Data source — Court-record discharge data, refreshed continuously. Here's how this one executes, end to end.

Step 1

Read the court records

Continuously-refreshed discharge data surfaces fresh-start buyers the week their case clears.

Step 2

Time the drop

The mail lands when financing is possible again — small, targeted counts instead of a saturation blast.

Step 3

Convert the fresh start

Compliant fresh-start creative with financing paths ready — and every call, scan, and appointment tracked back to the household.

Real campaigns

More bankruptcy mail, matched to the DMS.

Every response tracked and matched back by UpDash. Bankruptcy lists run small and high-intent by design — so the story is response, appointments, and the gross and service they return.

Fort Worth Mitsubishi mail pieceReal campaign

Fort Worth MitsubishiTX

Fresh Start Snap Pak

3,152

Mailed

25

Responses

0.79%

Response rate

DMS-matched · $14K gross · 8 RO's

Jenkins Kia of Ocala mail pieceReal campaign

Jenkins Kia of OcalaFL

Bankruptcy auto-mailer

3,000

Mailed

27

Responses

0.9%

Response rate

DMS-matched · 12 RO's · $3K service

Steven Kia mail pieceReal campaign

Steven KiaVA

Fresh Start letter

1,026

Mailed

7

Responses

0.68%

Response rate

DMS-matched · $7K gross · 33 RO's · $5K service

Measured, always

And this is the dashboard it gets.

The real bankruptcy mail campaign dashboard from UpDash — the funnel, and response activity by day split by source. Not a report you have to believe; a screen you can audit.

app.updash.com/campaigns/dashboard

Fresh-Start Auto · Campaign #4853

Demo Motors ChevroletLiveDirect Mail

In-home May 14 · 6,800 pieces

6,800

Mailed

in-home May 14

291

Responses

4.3% response rate

108

Appointments

37% of responders

34

Sold

matched in the DMS

$102,600

Gross

$3,018 avg / sale

Response activity · first 14 days

CallsSMSWebAppts
1234567891011121314

Hover the days · try “Split sources”

Product UI · illustrative data

Every response, one workspace

The leads land here — click one, the drawer opens.

Every call to the tracked number and every scan off the piece becomes a lead in this list. Open one: the call recording with its AI summary, the household's vehicle and financials, and the exact variable data printed on their piece.

app.updash.com/campaigns/dashboard#leads

Leads — Database Buyback #26041

8 leads · click a row for the full record
NameStatusReceivedLast ActivityResponse
MEMarcus Ellison2(555) 014-2260HotAug 15, 2026 4:12 PM2h agoCallAppt
PNPriya Natarajan(555) 014-9925HotAug 15, 2026 11:38 AM5h agoQR
RCRenee Calloway(555) 014-8841WarmAug 14, 2026 9:02 AM1d agoSMSWeb
WOWendell Okafor1(555) 014-4407Needs AttentionAug 14, 2026 6:44 PM1d agoCall
GPGail Petrakis(555) 014-5583ColdAug 13, 2026 1:20 PM2d agoWeb
ARAlma Reyes-Fuentes3(555) 014-1178SoldAug 12, 2026 3:05 PM3d agoCallShowroomAppt
DPDesmond Pryor(555) 014-6602Follow UpAug 12, 2026 10:11 AM3d agoSMS
CLCurtis Lindqvist(555) 014-7714WarmAug 11, 2026 5:52 PM4d agoQRCall

Page 1 of 1 | 8 Leads

Product UI · illustrative leads

Run bankruptcy mail in your market.

Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.

We sell texting for a living — try us.