Direct mail · Bankruptcy mail
The buyers everyone else writes off.
Court-record bankruptcy data reaches fresh-start buyers the week their discharge clears — with compliant creative and financing paths ready. Small, high-intent lists that reach people the rest of the market has written off, with every response tracked to the household.
Real campaignNewton Nissan of GallatinTN
Fresh Start postcard
3,310
Mailed
75
Responses
2.27%
Response rate
6 appointments booked · matchback underway
Every response tracked to the household by UpDash — calls, QR, web and showroom — then sold units, RO's and gross matched back in the store's DMS.
Court-record data, refreshed continuously
Compliant fresh-start creative and offers
Every call, scan, and appointment tracked to the household
How bankruptcy mail runs
Same measurement. A completely different play.
Data source — Court-record discharge data, refreshed continuously. Here's how this one executes, end to end.
Step 1
Read the court records
Continuously-refreshed discharge data surfaces fresh-start buyers the week their case clears.
Step 2
Time the drop
The mail lands when financing is possible again — small, targeted counts instead of a saturation blast.
Step 3
Convert the fresh start
Compliant fresh-start creative with financing paths ready — and every call, scan, and appointment tracked back to the household.
Real campaigns
More bankruptcy mail, matched to the DMS.
Every response tracked and matched back by UpDash. Bankruptcy lists run small and high-intent by design — so the story is response, appointments, and the gross and service they return.
Real campaignFort Worth MitsubishiTX
Fresh Start Snap Pak
3,152
Mailed
25
Responses
0.79%
Response rate
DMS-matched · $14K gross · 8 RO's
Real campaignJenkins Kia of OcalaFL
Bankruptcy auto-mailer
3,000
Mailed
27
Responses
0.9%
Response rate
DMS-matched · 12 RO's · $3K service
Real campaignSteven KiaVA
Fresh Start letter
1,026
Mailed
7
Responses
0.68%
Response rate
DMS-matched · $7K gross · 33 RO's · $5K service
Measured, always
And this is the dashboard it gets.
The real bankruptcy mail campaign dashboard from UpDash — the funnel, and response activity by day split by source. Not a report you have to believe; a screen you can audit.
Fresh-Start Auto · Campaign #4853
Demo Motors ChevroletLiveDirect Mail
In-home May 14 · 6,800 pieces
6,800
Mailed
in-home May 14
291
Responses
4.3% response rate
108
Appointments
37% of responders
34
Sold
matched in the DMS
$102,600
Gross
$3,018 avg / sale
Response activity · first 14 days
Hover the days · try “Split sources”
Every response, one workspace
The leads land here — click one, the drawer opens.
Every call to the tracked number and every scan off the piece becomes a lead in this list. Open one: the call recording with its AI summary, the household's vehicle and financials, and the exact variable data printed on their piece.
Leads — Database Buyback #26041
8 leads · click a row for the full record| Name | Status | Received | Last Activity | Response | |
|---|---|---|---|---|---|
| ME | Marcus Ellison2(555) 014-2260 | Hot | Aug 15, 2026 4:12 PM | 2h ago | CallAppt |
| PN | Priya Natarajan(555) 014-9925 | Hot | Aug 15, 2026 11:38 AM | 5h ago | QR |
| RC | Renee Calloway(555) 014-8841 | Warm | Aug 14, 2026 9:02 AM | 1d ago | SMSWeb |
| WO | Wendell Okafor1(555) 014-4407 | Needs Attention | Aug 14, 2026 6:44 PM | 1d ago | Call |
| GP | Gail Petrakis(555) 014-5583 | Cold | Aug 13, 2026 1:20 PM | 2d ago | Web |
| AR | Alma Reyes-Fuentes3(555) 014-1178 | Sold | Aug 12, 2026 3:05 PM | 3d ago | CallShowroomAppt |
| DP | Desmond Pryor(555) 014-6602 | Follow Up | Aug 12, 2026 10:11 AM | 3d ago | SMS |
| CL | Curtis Lindqvist(555) 014-7714 | Warm | Aug 11, 2026 5:52 PM | 4d ago | QRCall |
Page 1 of 1 | 8 Leads
Run bankruptcy mail in your market.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
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