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Xcel Media Group

UpDash · AI

AI where it earns its keep.

We don't sprinkle 'AI' on a brochure. UpDash uses it in four places where it demonstrably saves your team hours — and every AI output is grounded in your store's real data, labeled, and checkable.

Every call, summarized

Recorded calls are transcribed and summarized by AI — who called, what they drive, what they want, and the disposition. Your desk reads a call in five seconds instead of four minutes.

Carly, the SMS agent

When your BDC is slammed or it's 9pm, Carly answers campaign texts — books appraisals, answers offer questions, hands off to a human the moment it matters. Per-lead, on or off.

Executive briefs

Group portals write a morning brief from your live numbers: which stores moved, which campaign over-performed, what needs attention. Grounded in your data only — nothing invented.

Ask your data

Group execs ask in plain English — "which stores beat the group response rate?" — and get answers computed from their own rollups, cited and checkable.

See the AI summary

Play the call. Read it in five seconds.

The ✨ AI Summary below is exactly how it appears in the product — expand it on the call card.

app.updash.com/leads
MG

Maria GonzalezHot lead

(555) 014-8821 · Buyback Blitz #4821

Inbound call · 4:12Tue 12:12 PM

4:12

SMS conversation

Reply to Maria…
Product UI · illustrative data

Watch Carly work

It's 9:04 PM. Your BDC went home at 7.

A thread the way it runs in the product: Carly answers in seconds, books the appraisal, and hands the conversation to your desk the moment a competing offer needs a real number — labeled AI on every bubble she writes.

app.updash.com/sms
MW

Marcus WebbHot

(555) 014-6611 · Trade-Up Blast #4823

Carly · On
Reply to Marcus…
First reply in 11 secondsAppointment booked by 9:07 PMHuman on the price question by morning
Product UI · illustrative data

Ask in plain English

“Which stores beat the group response rate?”

Type it the way you'd ask your GM. UpDash answers from your own rollups — the exact figure, and the source table behind it. When a number can't be measured, it says so instead of inventing one.

hq.updash.com/ask

Ask your data

Group HQ · Demo Automotive Group
Which stores beat the group response rate?Ask
AnswerGrounded

Two rooftops beat it. Demo Motors Chevrolet at 1.9% and Demo Motors Ford at 1.7% both sit above the 1.6% group average — every other store is at or below the line.

Demo Motors Chevrolet

1,618 responses

1.9%

Demo Motors Ford

1,247 responses

1.7%

Demo Motors Toyota

1,072 responses

1.6%

dashed line = 1.6% group average · 12 of 14 stores below it

Pulled fromsource:HQ rollupstore_insightsmeasured Aug 13, 2026
Every answer carries the figure and the rollup it came from — and “not measurable” beats a made-up number.
Product UI · illustrative data

No industry averages, no confident guesses. If the DMS feed can’t measure it, the answer is an em-dash you can act on — like connecting the store that isn’t reporting yet.

Your 7 AM brief

The morning read, written from last night's numbers.

Before your first meeting, the group brief is waiting — what's leading, what's lagging, what needs a feed connected. Hit Regenerate as often as you like: the prose changes, the numbers never do.

hq.updash.com

UpDash Copilot

Morning brief · Demo Automotive Group

Regenerate all you like — the wording changes, the numbers don’t. Every line is pulled from a named rollup.
Product UI · illustrative data

Every line cites the rollup it was written from — a brief you can forward is also a brief you can audit.

Our AI rules

Grounded, labeled, optional.

AI output in UpDash is always computed from your data (never industry averages), always labeled as AI-written, and always optional — turn Carly off per lead, regenerate any brief, audit any summary against the recording.

Hear a real call — and its AI summary — in the demo.

Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.

We sell texting for a living — try us.