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Xcel Media Group

Integrations

Plugged into the systems your store runs on.

UpDash's measurement is only as good as its connections: DMS feeds for sales matching, CRM delivery for your team, and bureau-grade data for the audiences. We're a CDK Global certified partner.

DMS

The feeds that make ROI matching possible.

  • CDK GlobalConnected
  • Reynolds & ReynoldsConnected
  • DealertrackConnected
  • PBSConnected

CRM

Leads delivered where your team works, in ADF or native.

  • VinSolutionsConnected
  • DealerSocketConnected
  • EleadConnected
  • ADF / XML to any CRMConnected

Data

The audiences behind the mail.

  • ExperianConnected
  • EquifaxConnected
  • TransUnionConnected
  • AcxiomConnected

Don't see yours? If it can export a feed, we can probably measure with it — ask.

What the plumbing buys

Last night's DMS feed, matched to the mail file.

Every deal that lands in the DMS overnight is checked against the exact households a campaign touched — name, address, household. Names in, sold units and gross out. No modeled attribution, no pixel guesswork.

app.updash.com/reportroi

Demo Motors Chevrolet — ROI Matching

Nightly DMS sync · CDK Global · 3:04 AM

Mail file · Job #26041

Marcus Ellison

1428 Willow Bend DrFairview, OH 44126

Trade-cycle dueMailed Jun 5, 2026

DMS feed · last night’s deals

48209T. Whitcomb2024 Chevrolet Equinox LT$1,870
48211P. Okonkwo2026 Chevrolet Trax LS$1,240
48213Marcus Ellison2026 Chevrolet Silverado 1500$4,890
48216L. Braverman2025 Chevrolet Blazer EV RS$2,310

Household match — Deal #48213 attributed to Job #26041 · $4,890 gross

name + address + household · exclusions removed

Product UI · illustrative data

Compliance

TCPA. CAN-SPAM. FCRA. Co-op.

The rules each channel runs under — handled before a campaign ships.

TCPA

SMS runs TCPA-compliant — consent checked, opt-outs honored.

CAN-SPAM

Email is 100% CAN-SPAM: identified sender, working unsubscribe.

FCRA

Credit campaigns run as firm offers under FCRA prescreen rules.

Co-op

Creative built to pass OEM co-op review the first time.

Lithia Motors — Approved Marketing PartnerCDK Global certified partner4.8★ on Google · 66 reviews

Ask us about your exact stack.

Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.

We sell texting for a living — try us.