UpDash — built by Xcel
The software is the difference.
Most marketing companies buy their reporting. We employ engineers and build ours — which is why UpDash tracks what other vendors don't even attempt. Every screen below is the real product, starting with the first one a dealer sees after signing in.
Chapter one
This is the first screen you see.
No setup, no exports, no 'ask your rep for the report.' A GM signs in and the store's lead activity is already counted — calls, texts, web leads, Facebook, QR scans, appointments, showroom visits — with the trend chart a hover away.
Dashboard
Live lead activity across your active campaigns. Click any stat to dig into its leads.
Calls
288
SMS
310
Web Leads
104
54
QR Scans
43
Appointments
78
Showroom
33
Hover the chart · flip the range · in the product, every stat drills into its leads
Seven ways a customer can respond, one panel. In the product, every number is a click away from the actual people behind it.
Chapter two
Four channels, honest rates.
Mail pieces, emails, texts, and Facebook impressions — each box carries its volume, its average response or click-through rate, and how many campaigns feed it. The rate sits next to the spend-driver, where it belongs.
Demo Motors Chevrolet — channel totals, active campaigns
Mail Pieces
29,043
2.3% Response · 4 campaigns
Emails Sent
11,400
2.6% CTR · 1 campaign
SMS Sent
11,963
5.4% Response · 2 campaigns
Facebook Impressions
184,300
1.9% CTR · 1 campaign
Each box: volume, average rate, and how many campaigns feed it — always in agreement with the table
Chapter three
Every campaign, one table.
Job number, creative, deployment date, records, responses, rate — with channel pills you can filter by. A mail campaign with SMS blasts wears both pills and answers to both filters. Click a row in the product and you're on that campaign's dashboard.
| # | Campaign Name | Type | Deployment | Details | Rate | |
|---|---|---|---|---|---|---|
| 26041 | Database Buyback — MicrotargetedTrifold · Sales | Direct MailSMS | 06-05 |
| 3.0% | |
| 26097 | Summer Service BlastSMS · Service | SMS | 07-14 |
| 7.7% | |
| 26063 | Conquest In-Market LetterLetter · Sales | Direct Mail | 06-26 |
| 2.0% | |
| 26110 | Lease Pull-AheadEmail · Sales | 07-21 |
| 2.6% | ||
| 26124 | Model Year-End EventFacebook · Sales | 07-28 |
| 1.9% | ||
| 25914 | Service & RecallPostcard · Service | Direct Mail | 05-08 |
| 1.7% | |
| 26139 | Credit Fresh StartLetter · Sales | Direct Mail | 08-01 |
| 2.5% |
Try the pills — a mail + SMS campaign surfaces under both
Page 1 of 1 | 7 Campaigns
Chapter four
From here, five deep dives.
The dashboard is the front door. Each of these pages is a full tour of one part of the platform — every screen a true rendering, on demo data.
And the big board
The whole network, live.
Campaign command: every live campaign on the map, every fresh lead pinging in — the wallboard some of our clients keep on the showroom TV.
Live right now
every dot = a store in market
1,029
Campaigns live now
46
States
747
Active dealerships
250M+
Pieces since 2009
Updated Aug 29, 2026
Why this matters
Your vendor mails a PDF. We hand you a login.
A monthly recap is a vendor grading their own homework, weeks late. A login is the numbers as they happen, with the people behind them one click deep. If a vendor's reporting can't survive being a login, that tells you something. Ours is the login.
Frequently asked questions
What is UpDash?
UpDash is Xcel Media Group's campaign tracking and attribution platform, and it's included at no separate charge with your Xcel marketing. It ties every direct-mail, SMS, email, and Facebook campaign to real dealership outcomes so you can see responses, calls, appointments, and sold units in one dashboard instead of guessing which marketing actually worked. The goal is honest attribution rather than vanity metrics like impressions or clicks.
Is there a separate software fee for UpDash?
No. UpDash is built into your Xcel campaigns and comes with them at no added license or subscription cost. You're paying for the marketing itself, and the reporting platform that measures it is part of the package rather than an upsell.
How does UpDash matchback to my DMS work?
Matchback compares the customer records in your marketing audience against actual sales and service records pulled from your DMS, so a mailed or texted customer who buys a car or comes in for service is credited back to the campaign that reached them. UpDash reports on both sold units and repair orders (ROs), which captures the service-side revenue most attribution tools miss. This is real transaction matching, not modeled estimates or last-click web tracking.
Does UpDash work with my DMS or CRM, like CDK, Reynolds, Dealertrack, or PBS?
Xcel works with the major dealership systems including CDK, Reynolds & Reynolds, Dealertrack, and PBS to bring sales and service data into UpDash for matchback. The exact setup depends on how your store exports or shares its DMS data, so your Xcel rep will confirm the connection during onboarding. If you're on a less common system, it's worth asking directly, since most feeds can be accommodated.
Who owns the data and audience in UpDash?
Your dealership's data stays yours. Xcel builds campaigns around owned, first-party audiences and reports the results back to you in UpDash, rather than locking your customer lists or performance history behind a platform you can't leave. Combined with no long-term contract, that means you're never held hostage to keep seeing your own numbers.
See UpDash on your own market.
A thirty-minute demo, using your area's data — you'll know in ten whether anyone else has shown you this.
We sell texting for a living — try us.