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Xcel Media Group

SMS · messaging

Watch a campaign go out.

This is the exact loop the platform runs a few thousand times per drop: read the record, personalize the production template, send, mark delivered. Same template we use for real stores — the people below are fictional.

Chapter one

Record by record, phone by phone.

Left: the DMS record and the live template. Right: the customer's phone. Every text is personal because every text starts from a record you own.

app.updash.com/blast/send
ME

Marcus Ellison

(555) 014-2260

Your customer
Garage
2019 Chevrolet Silverado 1500
Relationship
Sold here · Mar 2019
Service history
14 repair orders
Opt-out list
clear ✓

Campaign template — production

Hi [fname]! This is [appt_contact] reaching out from [dealershipname]. Quick question: Are you still driving your [current_year] [current_make] [current_model]? Reply STOP to opt-out

Reading record…2,184 of 7,143 sent
9:41
DM

Demo Motors Chevrolet

Text Message · SMS

Hi Marcus! This is Dan Whitfield reaching out from Demo Motors Chevrolet. Quick question: Are you still driving your 2019 Chevrolet Silverado? Reply STOP to opt-out
Text Message · SMS
Product UI · illustrative data

Chapter two

Anatomy of the text that gets answered.

Four moving parts — three personal, one legal. It reads like a person because it's built from a relationship, and it converts because the question is easy to answer.

[fname]

First name, straight from the DMS record — not 'Dear valued customer.'

[appt_contact]

A real person at your store signs every text. Replies go to a name, not a robot.

[current_year] [current_make] [current_model]

The vehicle in their garage, by name. This one line is why people answer.

Reply STOP to opt-out

On every single send, no exceptions. Compliance rides inside the message.

Chapter three

And when someone says stop — it stops.

One word ends it: instant confirmation, timestamp on the lead record, excluded from every future audience automatically.

app.updash.com/leads?filter=opted-out
9:41
DM

Demo Motors Chevrolet

Text Message · SMS

Hi Loretta! This is Dan Whitfield reaching out from Demo Motors Chevrolet. Quick question: Are you still driving your 2017 Chevrolet Trax? Reply STOP to opt-out
STOP
You have successfully been unsubscribed. You will not receive any more messages from this number.
Text Message · SMS

Lead record — same second

LP

Loretta Pemberton

(555) 014-6019

Opted out
Opt-out stamped
Jul 8, 2026 · 10:42:07 AM
Future audiences
excluded — automatic
Applies to
every campaign, forever

One word ends it. The confirmation is automatic, the timestamp goes on the lead record, and the number is scrubbed from every audience the platform builds from that day on — no list to maintain, nothing for your staff to remember.

Product UI · illustrative data

Want to see it with your store's name on it?

Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.

We sell texting for a living — try us.