About Xcel

A marketing company that builds software.

Founded in 2009, Xcel started with personalized direct mail for Central Florida dealerships and grew into a national shop serving 700+ dealerships in active campaigns at any given time. The unusual part: we employ our own engineers. UpDash — the tracking platform in every campaign we sell — is written in-house, which is why our reporting looks like nobody else's.

Xcel Media Group headquarters at dusk, Sanford, Florida — Home base — Sanford, Florida

700+

Active dealerships

2,700+

Dealerships lifetime, US & Canada

17 yrs

Direct response, one focus: auto

How we work

Campaigns and code, under one roof.

Four crafts, one building in Sanford. When a dealer asks for something nobody's tracking, we don't file a ticket with a vendor — we build it.

Creative

Designers who know what passes OEM co-op review — and what makes a phone ring.

Support

Live agents answer your overflow and set appointments — every call logged in UpDash.

Data team

Bureau, market, and DMS data shaped into the audiences each campaign mails.

Engineers

UpDash is written in-house — the platform that measures every campaign we sell.

From a Google review: “Our account managers make themselves available to us 24/7, evenings, weekends, holidays… The entire staff is top notch and incredibly accommodating.”— Danette Archambault, 5★

The software we build

This is UpDash.

Not a dashboard we license — the platform our own engineers write, the one that grades every campaign we sell. Mail, SMS, email, and Facebook, measured on one screen. Click the tabs; it's the real product on demo data.

app.updash.com/campaigns/dashboard

Buyback Blitz · Campaign #4821

Demo Motors ChevroletLiveDirect Mail

In-home Apr 30 · 24,000 pieces

24,000

Mailed

in-home Apr 30

512

Responses

2.1% response rate

148

Appointments

29% of responders

Sold

matched in the DMS

$187,400

Gross

$4,358 avg / sale

Response activity · first 14 days

CallsSMSWebAppts

Hover the days · switch channels above · try “Split sources”

Product UI · UpDash, built in-house in Sanford

Lithia Motors — Approved Marketing PartnerCDK Global certified partner4.8★ on Google · 66 reviews

The people

Dealers buy from people. Here are ours.

Started in April 2009 building personalized direct mail for Central Florida dealerships — now campaigns and code for stores across the US and Canada, all from Sanford, Florida. The engineers who build UpDash sit down the hall from the account managers who answer your calls.

Leadership