Facebook campaigns
Leads from the feed — reported past the click.
Effective creative, tight audiences, and appointment setting behind every lead. Most vendors stop reporting at the click; UpDash follows Facebook leads to the appointment and the sale, next to every other channel. What follows is the whole product, on demo data.
Demo Motors Chevrolet
Sponsored ·
We'll buy your truck — even if you don't buy ours. 60-second appraisal.
Trade-Up Event
Up to $2,500 over book
demomotorschevy.com
Get Your Trade Offer
Leads → appointments in UpDash · illustrative
Chapter one
The ad your market actually sees.
Custom creative, built offer-first for the feed and pointed at a lead form instead of your homepage. This campaign ran three — step through them, exactly the way they render in the product.
Demo Motors Chevrolet
Sponsored ·
Your Silverado could be worth more than you think. Clean trades are bringing up to $2,500 over book this month — 60-second appraisal, and you keep driving it while we run your numbers.
Trade-Up Event
Up to $2,500 over book
demomotorschevy.com
Get $2,500 Over Book for Your Trade
60-second appraisal · No purchase necessary
The dashboard keeps the live ad preview next to the numbers — you always see the creative your budget is behind.
Chapter two
What it did — impressions to cost per lead.
Synced straight from the Meta Ads API, not screenshotted from Ads Manager: 412,000 impressions across 132,900 people, 6,180 clicks, 395 leads at $18.99 apiece — and the day-by-day rhythm of the flight.
Facebook Ads Performance
Silverado Offer · Campaign #4829 · 3 ads
0
Impressions
3.1× frequency
0
Reach
unique people
0
Clicks
1.5% CTR
0
Leads
6.4% of clicks
$0.00
Cost / Lead
$7,500 total spend
Impressions by day — the whole flight
Synced from the Meta Ads API · Last Update: 2 hours ago
Chapter three
The same dashboard as every other channel.
Facebook doesn't get its own grading curve. Impressions to clicks to leads to appointments to sold — in the identical campaign dashboard your mail and SMS run through. Flip the tabs and compare.
Silverado Offer · Campaign #4829
Demo Motors ChevroletLiveFacebook
Flight May 1–31 · $7,500 spend
412,000
Impressions
3.1× frequency
6,180
Clicks
1.5% CTR
395
Leads
on-platform forms
185
Appointments
set by our team
24
Sold
matched in the DMS
Response activity · first 14 days
Hover the days · switch channels above · try “Split sources”
Chapter four
From the feed to a worked lead.
A form fill is not a customer. Every Facebook lead drops into the same workspace as your calls and texts, gets a human follow-up, and answers to the DMS like everything else we run.
One lead — feed to the DMS
Live walk-throughDemo Motors Chevrolet
Sponsored ·
Your Silverado could be worth more than you think. Clean trades are bringing up to $2,500 over book this month — 60-second appraisal, and you keep driving it while we run your numbers.
Trade-Up Event
Up to $2,500 over book
demomotorschevy.com
Get $2,500 Over Book for Your Trade
60-second appraisal · No purchase necessary
Instant form · Trade-Up Event
Demo Motors Chevrolet · lead ad
Get your over-book number — no dealership visit. We just need where to text it.
Name and mobile pre-filled from Facebook — no landing page, no lost clicks.
Boosted-post vendors stop at the form fill. Everything past it — the text-back, Carly, the DMS match — is the job.
Why this matters
Most Facebook reports end at the click. Ours end at the DMS.
Clicks are cheap and screenshots are free. Run the feed the same week as the mail drop — same households, same offer — and Facebook multiplies the mailbox, with both channels graded against the same sold log. That's a number a GM can take to a budget meeting.
Frequently asked questions
Do Facebook and Instagram lead ads actually work for car dealerships?
Yes, when they're built for a real buying audience and tracked to outcomes rather than run as generic brand awareness. The lead-ad format lets shoppers submit their info without leaving the app, which lowers friction, but the volume means nothing if those leads aren't worked fast and matched back to actual sales. Xcel runs Facebook and Instagram as a measured channel, tracking every lead through UpDash so you can see which ones turned into sold units and ROs instead of just counting form fills.
How do you track a Facebook lead all the way to a sold car?
Every lead is captured in UpDash, and Xcel runs a DMS matchback that compares the people who engaged against your dealership's actual sales and service records. That connects a Facebook or Instagram lead to a sold unit or a repair order by name and household, not by a platform's self-reported conversion pixel. It's how you separate real ROI from vanity metrics like clicks, reach, and cost-per-lead.
What's the difference between running Facebook ads and just boosting a post?
Boosting a post shows it to more people, but you can't target a serious buying audience, control the objective, or track results to the sale, so it mostly buys reach. Real campaigns let you build audiences, run proper lead or traffic objectives, and test creative against outcomes. Xcel builds targeted campaigns tied to your goals and reports on what drove sold units, so spend goes toward buyers rather than impressions.
What audiences do you target for dealership Facebook campaigns?
Xcel builds audiences from your owned data, such as your customer and service lists for conquest exclusions, retention, and lookalikes, combined with in-market and geographic targeting around your store. Using your first-party data keeps the targeting relevant and keeps you on the right side of platform and privacy rules. Because the audiences are yours, you're not renting a list you lose access to when a campaign ends.
Put your next event in the feed — measured.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.