SMS · results
Reply rates that sound made up. They're from the ledger.
Bulk texting gets low-single-digit replies. Texting your own customers about the car in their garage gets 35–66%. Everything on this page is real: real stores, real campaigns, pulled read-only from the same tables your dashboard reads.
Chapter one
Twelve months of texting, in one band.
Every campaign blast the platform sent, counted the way your dashboard counts.
SMS across the platform — trailing 12 months
492,335
Texts sent
199,687
Replies
40.6%
Reply rate
120,456
Conversations started
570
Campaign blasts
From UpDash's campaign blast ledger · as of 2026-08-15 · conversations = replies minus opt-outs
Chapter two
Six recent campaigns, store by store.
Sent, replied, conversations, and what the DMS matched afterward. The two 'SMS campaign' rows are texting alone — no mail in market.
SMS results — recent campaigns, real stores
from the blast ledger + DMS matching · 2026| Store | Texts Sent | Replies | Reply Rate | Conversations | Appts | Sold | RO's |
|---|---|---|---|---|---|---|---|
| Wilson Toyota of AmesIA · Handwritten card + SMS | 1,794 | 1,185 | 66.1% | 682 | 74 | 57 | 860 |
| Loveland FordCO · Handwritten card + SMS | 2,981 | 1,741 | 58.4% | 1,076 | 60 | 43 | 978 |
| Wyatt Johnson KiaTN · SMS campaign | 2,487 | 1,108 | 44.6% | 661 | 85 | 36 | 340 |
| All Star Toyota of Baton RougeLA · SMS campaign | 1,968 | 982 | 49.9% | 772 | 66 | 23 | 231 |
| Germain Toyota of NaplesFL · Real-pen card + SMS | 4,964 | 1,813 | 36.5% | 984 | 25 | 136 | 902 |
| Valley Subaru of LongmontCO · Service card + SMS | 2,996 | 1,599 | 53.4% | 833 | 29 | 31 | 812 |
| Six campaigns | 17,190 | 8,428 | 49.0% | 5,008 | 339 | 326 | 4,123 |
Replies counted on the platform standard: first reply on or after campaign start. Conversations = replies minus opt-outs. Where a campaign paired mail with SMS, Sold/RO's are whole-campaign DMS matches; rows marked "SMS campaign" are texting alone.
Wyatt Johnson Kia booked 85 appointments from 2,487 texts. All Star Toyota matched $62,817 in gross to a single SMS campaign. The ROI report itemizes every one of those deals →
Why the rates are real
Three reasons this outperforms 'SMS marketing' by 10×.
It's their store texting
Established business relationships only — never rented lists. People answer businesses they know.
It's about their car
The template names the vehicle in their garage. That question is easy — and interesting — to answer.
A human answers back
Replies land with your team and Carly AI in minutes, not in a no-reply void.
Your database is sitting on numbers like these.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.