Guides
Straight answers on dealership marketing.
Plain-English explainers on direct mail, SMS, credit and conquest data, and how campaigns get matched back to real sold units — from the team that's run dealer campaigns since 2009.
Automotive Direct Mail Response Rates: What's Good, by Campaign Type
A good automotive direct mail response rate runs about 2-5% for conquest and 5-9% for database/equity lists. See benchmarks by campaign type and how to measure them with matchback.
Read the guideWhat Is Conquest Mail for Car Dealerships?
Conquest mail targets in-market shoppers who aren't yet your customers. Learn how it differs from owner mail, how audiences are built, and how to track ROI.
Read the guideDMS Sales Matchback: How Mailed and Texted Households Are Tied to Sold Cars
DMS matchback compares your marketing list to the sales and repair-order records in your Dealer Management System to prove which campaigns produced real deals. Here's how it works and the pitfalls to avoid.
Read the guideTCPA Texting Rules for Car Dealerships: What You Need to Know
A plain-English guide to TCPA rules for dealership texting: prior express written consent vs. EBR, STOP/opt-out handling, quiet hours, and state laws like Florida's FTSA.
Read the guideDatabase & Equity-Mining Mail Campaigns for Car Dealerships
What a database/equity-mining direct mail campaign is, how dealerships use their own DMS/CRM records to find customers in an equity position, why owned data beats rented lists, and how personalization and matchback work.
Read the guideHow Prescreen (Firm Offer of Credit) Mail Works for Car Dealers
How prescreen credit mail works for auto dealers: what a firm offer of credit requires under the FCRA, permissible purpose, required opt-out disclosures, and special-finance use.
Read the guideService and Recall Mail for Dealership Fixed Ops: How It Drives RO Revenue
How service and recall direct mail fills the service lane: building recall and declined-service audiences, staying compliant, and measuring RO matchback revenue.
Read the guideDoes Handwritten Mail Work for Car Dealerships?
Real-pen (robotic handwriting) mail gets opened because it reads as personal, not junk. Learn where it fits for dealerships, realistic response rates, and how to track it with matchback.
Read the guideReady to see it on your store?
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