Campaigns for dealerships, dealer groups & agencies
More sales.
More RO's.
Tracked to the dollar.
Direct mail, SMS, email, and Facebook built to sell more cars and fill more service lanes — then matched to the real deals and repair orders in your own DMS by UpDash, so every dollar is accounted for.
250M+ pieces mailed · 4.8★ on Google · Since 2009
Live right now
every dot = a store in market
1,012
Campaigns live now
46
States
742
Active dealerships
250M+
Pieces since 2009
Updated Aug 18, 2026
The platform, last 30 days
95,854
Responses tracked
8,042
Appointments set
1,609
Sold units matched
13,657
Repair orders matched
1,012
Campaigns live now
Live from UpDash · updated Aug 18, 2026 · counted the same way your dashboard counts
Every mail company says “targeted and trackable.”
Ask to see the tracking.
We'll show you ours — starting with a real one.
Real campaign16 soldSuburban Ford of FerndaleMI
Database mail
5,101
Mailed
153
Responses
3.0%
Response rate
Every response is tracked to the household by UpDash — calls, QR, web, and showroom — and matched back in the store's DMS.
Real campaignNewton Chevrolet of RussellvilleKY
Fresh Start · credit
2,752
Mailed
102
Responses
3.71%
Response rate
Every response is tracked to the household by UpDash — calls, QR, web, and showroom — and matched back in the store's DMS.
Real campaign28 soldDarling's KiaME
Handwritten buyback
2,500
Mailed
84
Responses
3.36%
Response rate
Every response is tracked to the household by UpDash — calls, QR, web, and showroom — and matched back in the store's DMS.
“I have been working with Xcel Media Group for almost 11 years. They have helped my dealership sell a lot of cars over the years — if you want someone who will always be honest and respectful, you need to reach out to Xcel.”
The screens below are the actual product walking campaigns like these — only the people are fictional.
How it works
One campaign, from your data to a sold unit.
Not a pitch deck — the actual product, walking a real campaign end to end. Scroll it once and you've seen everything your team would see. Demo data; the screens are real.
01Built from your data
Your DMS is the best list you own
We clean it, segment it, and mail each household its own offer.
Sales and service records in; duplicates and movers out; segmented by where each household sits in the buying process. Watch one record ride the whole pipeline — and the results match back onto it.
The data journey — Demo Motors Chevrolet
click a stage · nightly DMS feed + CRMEvery record you already own — sales, service, CRM leads. Nothing rented, nothing bought.
Amber flags are what makes most stores think their list is bad. It isn't — it's just dirty.
Marcus Ellison
one record, riding the whole pipeline
- Source
- DMS · deal 44107 + service
- Vehicle
- 2019 Silverado 1500
- Issue
- duplicate — 2 records, 2 spellings
02Personal to every household
Variable data, not a name merge
Every piece carries their vehicle, their equity, their offer.
The press runs record by record — name, current vehicle, trade value, the payment on the replacement, a QR to a personalized landing page. Each field computes from the DMS and lands as the piece composes.
Marcus Ellison
1428 Willow Bend Dr · Fairview, OH 44126
Derived for this household
—
Current vehicle
—
Est. trade value
—
Equity position
—
New payment
—
Best-fit offer
Same list, 4+ different pieces. Every household gets its own vehicle, its own numbers, its own offer — computed from your DMS, printed on the press.
1428 Willow Bend Dr
Fairview, OH 44126
Presort
First-Class
US Postage
Marcus, your 2019 Silverado is worth more than you think.
—
Trade value
—
Your equity
—
New pmt/mo
Step into a 2026 Silverado — often for the same payment.
Call or text (555) 014-2900
or scan for your saved offer
updsh.co/m-ellison
Variable-data zones light up as they land
03The store lights up
Every response, a person — not a tally
Calls, texts, and QR scans land here. Click one, the drawer opens.
Every call to the tracked number and every scan off the piece becomes a lead. Open one: the call recording with its AI summary, the household's vehicle and financials, and the exact variable data printed on their piece.
Leads — Database Buyback #26041
8 leads · click a row for the full record| Name | Status | Received | Last Activity | Response | |
|---|---|---|---|---|---|
| ME | Marcus Ellison2(555) 014-2260 | Hot | Aug 15, 2026 4:12 PM | 2h ago | CallAppt |
| PN | Priya Natarajan(555) 014-9925 | Hot | Aug 15, 2026 11:38 AM | 5h ago | QR |
| RC | Renee Calloway(555) 014-8841 | Warm | Aug 14, 2026 9:02 AM | 1d ago | SMSWeb |
| WO | Wendell Okafor1(555) 014-4407 | Needs Attention | Aug 14, 2026 6:44 PM | 1d ago | Call |
| GP | Gail Petrakis(555) 014-5583 | Cold | Aug 13, 2026 1:20 PM | 2d ago | Web |
| AR | Alma Reyes-Fuentes3(555) 014-1178 | Sold | Aug 12, 2026 3:05 PM | 3d ago | CallShowroomAppt |
| DP | Desmond Pryor(555) 014-6602 | Follow Up | Aug 12, 2026 10:11 AM | 3d ago | SMS |
| CL | Curtis Lindqvist(555) 014-7714 | Warm | Aug 11, 2026 5:52 PM | 4d ago | QRCall |
Page 1 of 1 | 8 Leads
04Measured to the sale
Matched in your DMS, name by name
Then we grade it against real deals and repair orders.
No modeled attribution — a match is a household we mailed showing up in your DMS as a sold unit or a repair order. Every one is itemized. This is the screen the budget conversation happens on.
Demo Motors Chevrolet — ROI Report
Job #26041 · Database mail · microtargeted
$9,850
Cost
7,143
24
Cars Sold
$61.3K
Gross Profit
9
Trades
151
Repairs
$48.2K
RO Total
Last Update: 2 hours ago
$9,850 in. $61,344 in sales gross plus $48,216 in repair orders back — every deal itemized in the ROI report →
This is UpDash
Four channels. One dashboard. Try it.
Mail, SMS, email, and Facebook each get the full treatment — live funnel, response activity, split sources. Click the tabs; it's the real product on demo data.
Buyback Blitz · Campaign #4821
Demo Motors ChevroletLiveDirect Mail
In-home Apr 30 · 24,000 pieces
24,000
Mailed
in-home Apr 30
512
Responses
2.1% response rate
148
Appointments
29% of responders
43
Sold
matched in the DMS
$187,400
Gross
$4,358 avg / sale
Response activity · first 14 days
Hover the days · switch channels above · try “Split sources”
Try it yourself
Type your name. Watch your postcard build itself.
This is the piece your customers get — mail that knows their name, their vehicle, and their numbers, written in a real pen hand. Pick a handwriting style and make it yours.
6 of 60+ real pen styles in the engine
Derived for Marcus
- Est. trade value
- $36,700
- Equity position
- +$8,500
- Payment · 2026 Silverado 1500
- $513/mo
- Landing page
- /marcus-4233
6 zones on this piece are variable data — name, vehicle, and numbers computed per household from the DMS. Each flash is a field landing. Then UpDash tracks who answered.
Marcus —
I noticed you've had your 2022 Chevy Silverado for a while now. We'd love to buy it back — I can offer around $36,700 (about $2,500 over book) and put you in a 2026 Silverado 1500 for around $513/mo.
Text me anytime — Mike
Demo Motors Chevrolet
100 Auto Row
Fairview, OH 44126
Presort
First-Class
US Postage
PAID
Xcel
1428 Willow Bend Dr
Fairview, OH 44126
updsh.co/marcus-4233 · scan for your offer
REAL PEN · ADDRESS SIDE · TRACKED BY UPDASH #26041
Want it in your hands? Mail me a real sample →
Connected campaigns
One funnel. Four ways in.
Direct mail is the flagship — email, SMS, and Facebook multiply it. Every channel reports into the same funnel.
Built for every scale
Stores. Groups. Agencies.
Dealer groups get an executive portal that answers the only question that matters: dollars in, dollars provably out. Agencies run their whole book on UpDash — some under their own brand.
Your marketing, measured.
14 stores · 212 campaigns · trailing 12 months
Invested at measured stores
$1,840,000
Attributed gross returned
$9,300,000
Return multiple
5.1×
212
Campaigns
41,380
Responses
6,214
Appointments
2,871
Matched sales
9,466
Repair orders
Return counted only at the 11 DMS-measured stores — never estimated. Stores without a feed show em-dashes, not made-up zeros.
What dealers say
4.8★ on Google, and they mention the dashboard.
66 reviews — dealers talking about provable results and the tracking they can finally see. Read them all →
★★★★★
“RR Marketing has been doing Direct Mail Campaigns with Xcel Media for over 8 years. We have done over 400 campaigns during that time period with good success, which I believe is due to managing the data properly.”
★★★★★
“Month in, month out, the team at Xcel Media have delivered provable results in not only trackable sales, but they have delivered high quality traffic to our website… I actually feel like I have partners invested in our success.”
★★★★★
“The results speak for themselves and has allowed stores I was part of run the campaigns month in and month out. I love how they keep making their mail dashboard to track and see everything better and better. They understand innovation in their space.”
★★★★★
“When choosing a partner for mail, the key is in the data. Xcel Media is second to none when it comes to building the right audience and delivering at the right time — combine that with their creative, back-end tracking tool, and aggressive pricing and you have a partnership that breeds success with every campaign.”
★★★★★
“Our account managers make themselves available to us 24/7 — evenings, weekends, holidays. The entire staff is top notch and incredibly accommodating, and the owner is constantly innovating to give us an edge over our competitors.”
★★★★★
“Have been using Xcel Media for well over 5 years and haven't strayed away — customer service is TOP of the FIELD and their marketing strategies offer many different options so you can maintain a consistent marketing message month after month.”
★★★★★
“Xcel Media is the best automotive marketing company in the country — the pound-for-pound king. I challenge you to find a better company of motivated, cutting-edge, professional and ethical people.”
★★★★★
“Xcel Media Group is awesome! They continue to offer innovative ideas and work closely with us to meet our clients' needs. It's not just a one-and-done — it's how can we improve on the next one for even better results.”
★★★★★
“At Haselwood Auto Group we appreciate our relationship with Xcel Media because of their professionalism, timeliness, communication and follow-through. Thank you for contributing to our continued success over the years.”
Straight answers
The questions GMs actually ask.
Which DMS and CRM do you work with?
CDK Global (certified partner), Reynolds & Reynolds, Dealertrack, and PBS on the DMS side; leads deliver to your CRM in ADF or native format. The nightly DMS feed is what powers the sold-unit and RO matching.
Who owns my customer data?
You do. Your DMS and CRM records stay yours — we use them to build your audiences and match your results, and they never become anyone else's list.
Who handles TCPA, FCRA, and CAN-SPAM?
We build compliance into the pipe: SMS runs on established business relationships with automatic opt-outs, credit mail runs as FCRA firm offers, email is CAN-SPAM complete, and creative is built to pass OEM co-op review.
How fast can the first campaign be in market?
Once your data feed connects and creative is approved, drops typically land within a few weeks — we'll give you a real date on the demo, based on your DMS and your market.
Do you work with my competitors?
We'll show you exactly who we serve in your market before you commit — bring the question to the demo and we'll put the map on the screen.
How do I know it worked?
You log in. Every call, text, and appointment is tracked in UpDash, and sold units and RO's are matched in your own DMS — the same numbers on this site, for your store.
See your next campaign, measured.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.