SMS · audience
Texts your customers actually expected.
The reason our SMS outperforms the industry by an order of magnitude isn't clever copy — it's who gets the text. Audiences come from your own DMS and CRM, filtered to real business relationships, scrubbed hard, and microtargeted per offer.
Chapter one
From 38,410 records to the 7,143 that should get this text.
Watch the audience builder run: your database in, the established-business-relationship filter, textability, the scrubs — and a microtargeted campaign audience out.
Audience builder — Demo Motors Chevrolet
run: 0.8s · sources: DMS nightly feed + CRM38,410
Your DMS + CRM
Every customer record you own — sales and service, both sides of the store.
26,480
EBR filter
Only households with an established business relationship: they bought from you or serviced with you.
19,240
Textable
Verified mobile numbers only — landlines and VOIP drop out here.
18,928
Scrubbed
Opt-outs excluded automatically, open conversations deduped, employees removed.
7,143
This campaign
Microtargeted for the offer: trade-cycle due + equity-positive. The rest stay fresh for their own campaign.
Chapter two
Microtargeting picks the offer, not just the names.
The same buckets that drive our mail drive the texts: equity-positive owners get a buyback question, trade-cycle-due households get their vehicle by name, service-only customers get a first-purchase reason.
Audiences sitting in your DMS right now
UpDash microtargeting buckets — each one is a campaign waiting to happen.
4,180
Positive equity
Owe less than trade value — buyback ready
Build list
2,940
Trade-cycle due
36–48 months into ownership
Build list
6,215
Service-only
Service your store, never bought here
Build list
9,320
Lapsed 24 mo+
Gone quiet — reactivation plays
Build list
The rules we don't bend
Compliance is the strategy, not the fine print.
Texting your database is a privilege a dealership can lose. Ours is built to keep it.
EBR is the foundation
Every number we text belongs to a household with an established business relationship with your store — they bought from you or serviced with you. That relationship is why reply rates run 35–60%, not single digits.
Never purchased cold lists
No rented numbers, no scraped data, no 'opted-in' third-party lists. If a household isn't in your DMS or CRM, we don't text it — we mail it.
Opt-outs are permanent and automatic
A STOP stamps the lead record the same second and excludes that number from every audience the platform ever builds again. No list for your staff to maintain.
Polite hours, local to the phone
Sends go out mid-morning to early evening in the recipient's time zone. Nobody gets a trade-in offer at 6 AM.
See the audience your DMS is hiding.
Thirty minutes, your market, real screens — we'll walk a live campaign from launch to DMS-matched sale.
We sell texting for a living — try us.