Toyota dealers

Marketing built for Toyota dealers.

Xcel has put 1,600+ campaigns in market for 250+ Toyota dealerships — direct mail, SMS, email, and Facebook, every one tracked call-by-call and matched to real sold units and repair orders in the store's DMS. And every mailer is built and documented to Toyota's Co-Op requirements, so your eligible campaigns are compliance-ready before they print.

Book a demo See the co-op program →

The Toyota dealers Xcel runs

250+

Toyota dealerships served

1,600+

Toyota campaigns

12.7M

Pieces mailed

Platform totals — counted in UpDash, the same way your dashboard counts.

Toyota Co-Op

Toyota Co-Op, compliance-ready before it prints.

We plan, build, and document every eligible mailer to Toyota's Co-Op requirements — creative reviewed before production, and a complete documentation package for your reimbursement claim.

What every campaign ships with

Creative reviewed against Toyota Co-Op requirements before production
Campaigns planned around your eligible advertising funds
Complete supporting documentation for your records
A reimbursement-ready package for your claim submission

We handle

Qualification, creative built to Toyota's guidelines, pre-production compliance review, and the complete documentation package for your records and claim.

You do

Submit & sell.

You file the claim with our documentation — we make it painless.

Real Toyota mail, matched

The pieces we mail for Toyota stores — and what they returned.

Actual campaign creative, with the response funnel and the DMS-matched outcome on every card. Thumbnails are the real mail pieces.

Graded in the DMS

One Toyota campaign, matched to the sold car.

The actual ROI report for a real Toyota campaign — cost in, and every response, appointment, sold unit, and repair order matched back in the store's DMS.

app.updash.com/roi/details?cid=26099

Germain Toyota of Naples — ROI Report

Job #25123 · Holiday greeting card + SMS

In-home Dec 10 · day 262

20,000

Mailed

1,208

Responses

Appointments

124

Cars Sold

$206.2K

Gross Profit

824

Repairs

$280.2K

RO Total

Last Update: 2 hours ago

Product UI · illustrative data

20,000 pieces in — $206,178 in sales gross plus $280,153 in repair orders back, matched name by name in the DMS.

Real Toyota SMS

Texting your Toyota owners — reply rates mass blasts never see.

Compliant SMS to each store's own customer base — sent, replies, and the real two-way conversations they became, straight from the blast ledger.

app.updash.com/campaigns?channel=sms

SMS results — real Toyota stores

Store	Texts Sent	Replies	Reply Rate	Conversations
All Star Toyota of Baton RougeLA · SMS campaign	1,968	1,069	54.3%	846
Germain Toyota of NaplesFL · Mail + SMS	4,964	1,813	36.5%	1,021
I-95 Toyota of BrunswickGA · Mail + SMS	1,868	816	43.7%	437
Gettel Stadium ToyotaFL · Mail + SMS	2,897	731	25.2%	452
4 campaigns	11,697	4,429	37.9%	2,756

Real Toyota campaigns from UpDash's blast ledger. Replies counted on the first reply on or after campaign start; conversations = replies minus opt-outs.

Product UI · real Toyota campaign data

How each text is built

Their name, their vehicle, their numbers — merged per customer.

Every send assembles record by record from the store's own data — watch one build and go out.

app.updash.com/blast/send

Marcus Ellison

(555) 014-2260

Your customer

Garage: 2019 Toyota Tacoma SR5
Relationship: Sold here · Mar 2019
Service history: 14 repair orders
Opt-out list: clear ✓

Campaign template — production

Hi [fname]! This is [appt_contact] reaching out from [dealershipname]. Quick question: Are you still driving your [current_year] [current_make] [current_model]? Reply STOP to opt-out

Reading record…2,184 of 7,143 sent

9:41

Demo Motors Toyota

Text Message · SMS

Hi Marcus! This is Dan Whitfield reaching out from Demo Motors Toyota. Quick question: Are you still driving your 2019 Toyota Tacoma? Reply STOP to opt-out

Text Message · SMS

Product UI · illustrative record

Explore SMS →

Real Toyota email

300,000+ emails — Toyota owners, and the buyers beyond them.

Database sends to each store's own customers are just the start. Our audience engine also reaches Toyota owners who have never been in your DMS, and in-market shoppers driving competitive makes — permission-based conquest audiences built from the same bureau and market data that powers our mail. Below: the actual creative we sent, with what each send returned.

Wilson Toyota of Ames email campaign creative — Wilson Toyota of Ames IA
100,000
Sent
17,408
Opens
2,287
Clicks

I-95 Toyota of Brunswick email campaign creative — I-95 Toyota of Brunswick GA
50,000
Sent
9,806
Opens
805
Clicks

Gettel Toyota of Bradenton email campaign creative — Gettel Toyota of Bradenton FL
50,000
Sent
8,008
Opens
795
Clicks

Hover an email to read the whole piece — these are the actual sends.

300,000+

Emails delivered

54,000+

Opens

6,000+

Clicks

The honest part: standalone email is a reach product. Opens, clicks, and responses report inside the same campaign dashboard as the mail and SMS above — counted inside the blended campaign, not inflated into a trophy stat of its own.

Explore email →

Real Toyota Facebook

Lead-form campaigns, reported past the click.

Facebook and Instagram lead-form campaigns across Toyota stores — every lead worked in UpDash and reported past the click to the appointment.

United Toyota Imperial Facebook ad creative — United Toyota ImperialCA

Wesley Chapel Toyota Facebook ad creative — Wesley Chapel ToyotaFL

Explore Facebook →

Why Toyota dealers choose Xcel

Provable, co-op-smart, all in one place.

Matched to your DMS, not modeled

Every Toyota campaign is graded against real sold units and repair orders in your Dealer Management System — name by name, not an estimate.

1,600+ Toyota campaigns run

Co-Op compliance built in

Creative is reviewed against Toyota's Co-Op requirements before production, and you get the complete documentation package for your claim.

Compliance-ready mailers

Every channel, one dashboard

Mail, SMS, email, and Facebook report into UpDash together, so you see the whole Toyota store in one place.

4 channels · 1 ledger

Built for the Toyota buyer

Equity and trade-cycle mail timed to Tacoma, RAV4, and lease-end owners, conquest into your market, and service reactivation for the lane.

Trade-cycle timing

Toyota dealership marketing — FAQ

Do you handle Toyota Co-Op advertising?

We handle the planning, creative, and compliance side end to end: qualifying campaigns, building creative to Toyota's Co-Op requirements and brand guidelines, reviewing every mailer before production, and providing the complete supporting documentation for your records. You submit the reimbursement claim with our documentation — we don't file it on your behalf, but we make sure everything you need is ready.

What results do Toyota dealers see with Xcel?

Xcel has run 1,600+ campaigns for 250+ Toyota dealerships — 12.7 million pieces of Toyota mail — with every campaign matched back to real DMS outcomes: sold units and repair orders, not estimates. One recent Toyota campaign matched 124 vehicles and 824 repair orders; SMS to Toyota owner bases returns 40–55% reply rates. Your numbers depend on your market, offer, and inventory.

Can you target Toyota owners who aren't in my database — and conquest buyers from other brands?

Yes. Beyond your own DMS and CRM records, our audience engine builds permission-based conquest audiences from bureau and market data — Toyota owners in your market who have never bought or serviced with you, and in-market shoppers currently driving competitive makes. The same audiences power mail, email, and digital, and every campaign reports back through UpDash.

Which campaigns work best for a Toyota store?

Database and equity mail to your Tacoma, RAV4, and lease-end owners, conquest mail into your market, service & recall mail and email for fixed ops, SMS to your consented owner base, and Facebook lead-form campaigns — usually run together so each channel multiplies the others.

Is Xcel Media Group affiliated with Toyota?

No. Xcel is an independent marketing agency that specializes in campaigns for Toyota dealerships. We are not affiliated with or endorsed by Toyota Motor Sales, U.S.A., Inc.

Xcel Media Group is an independent marketing agency that specializes in campaigns for Toyota dealerships. We are not affiliated with, authorized, or endorsed by Toyota Motor Sales, U.S.A., Inc.. Toyota and vehicle model names are trademarks of their respective owners; the mail pieces shown are creative Xcel produced for its Toyota-dealer clients. Results are actual campaign outcomes matched in each dealership's DMS; individual results vary by market, offer, and inventory. The hero video is illustrative, AI-generated imagery. Co-Op program terms and reimbursement rates are set by the manufacturer and subject to change.

Put a measured campaign in market for your Toyota store.

Thirty minutes, your market, real screens — and we'll show you exactly how the co-op covers it.

Book a demo Text us — 305.877.3881

We sell texting for a living — try us.