Kia dealers

Marketing built for Kia dealers.

Xcel has put 2,600+ campaigns in market for 250+ Kia dealerships — direct mail, SMS, email, and Facebook, every one tracked call-by-call and matched to real sold units and repair orders in the store's DMS. And we handle your Kia Co-Op from qualifying to reimbursement, so you capture the funds you're owed without the paperwork.

Book a demo See the co-op program →

The Kia dealers Xcel runs

250+

Kia dealerships served

2,600+

Kia campaigns

21.2M

Pieces mailed

Platform totals — counted in UpDash, the same way your dashboard counts.

Kia Co-Op

Kia Co-Op, handled end to end.

We build to the program's guidelines and run qualification, documentation, and reimbursement end to end — so the funds you've already earned actually get used.

100%

Direct mail reimbursed

100%

Digital reimbursed

We handle

Qualification, creative-to-spec, documentation, and the reimbursement submission — the entire co-op process, handled.

You do

Sell cars.

That's the whole split.

Real Kia mail, matched

The pieces we mail for Kia stores — and what they returned.

Actual campaign creative, with the response funnel and the DMS-matched outcome on every card. Thumbnails are the real mail pieces.

Graded in the DMS

One Kia campaign, matched to the sold car.

The actual ROI report for a real Kia campaign — cost in, and every response, appointment, sold unit, and repair order matched back in the store's DMS.

app.updash.com/roi/details?cid=26099

Kia of Meridian — ROI Report

Job #26174 · Auto-loan pre-qualification + SMS

In-home May 20 · day 101

5,000

Mailed

279

Responses

Appointments

Cars Sold

$114.3K

Gross Profit

158

Repairs

$62.8K

RO Total

Last Update: 2 hours ago

Product UI · illustrative data

5,000 pieces in — $114,316 in sales gross plus $62,777 in repair orders back, matched name by name in the DMS.

Real Kia SMS

Texting your Kia owners — reply rates mass blasts never see.

Compliant SMS to each store's own customer base — sent, replies, and the real two-way conversations they became, straight from the blast ledger.

app.updash.com/campaigns?channel=sms

SMS results — real Kia stores

Store	Texts Sent	Replies	Reply Rate	Conversations
Wyatt Johnson KiaTN · SMS campaign	2,489	1,138	45.7%	661
Car Town KiaKY · SMS campaign	1,367	724	53.0%	507
Darling's KiaME · SMS campaign	3,500	1,229	35.1%	967
Bev Smith KiaFL · Mail + SMS	1,985	984	49.6%	476
4 campaigns	9,341	4,075	43.6%	2,611

Real Kia campaigns from UpDash's blast ledger. Replies counted on the first reply on or after campaign start; conversations = replies minus opt-outs.

Product UI · real Kia campaign data

How each text is built

Their name, their vehicle, their numbers — merged per customer.

Every send assembles record by record from the store's own data — watch one build and go out.

app.updash.com/blast/send

Marcus Ellison

(555) 014-2260

Your customer

Garage: 2019 Kia Sorento LX
Relationship: Sold here · Mar 2019
Service history: 14 repair orders
Opt-out list: clear ✓

Campaign template — production

Hi [fname]! This is [appt_contact] reaching out from [dealershipname]. Quick question: Are you still driving your [current_year] [current_make] [current_model]? Reply STOP to opt-out

Reading record…2,184 of 7,143 sent

9:41

Demo Motors Kia

Text Message · SMS

Hi Marcus! This is Dan Whitfield reaching out from Demo Motors Kia. Quick question: Are you still driving your 2019 Kia Sorento? Reply STOP to opt-out

Text Message · SMS

Product UI · illustrative record

Explore SMS →

Real Kia email

350,000+ emails — Kia owners, and the buyers beyond them.

Database sends to each store's own customers are just the start. Our audience engine also reaches Kia owners who have never been in your DMS, and in-market shoppers driving competitive makes — permission-based conquest audiences built from the same bureau and market data that powers our mail. Below: the actual creative we sent, with what each send returned.

Lehighton Kia email campaign creative — Lehighton Kia PA
100,000
Sent
14,937
Opens
2,199
Clicks

Century Kia of Tampa email campaign creative — Century Kia of Tampa FL
100,000
Sent
18,520
Opens
1,746
Clicks

Wilson Kia email campaign creative — Wilson Kia MS
100,000
Sent
14,067
Opens
2,270
Clicks

Hover an email to read the whole piece — these are the actual sends.

350,000+

Emails delivered

53,000+

Opens

7,000+

Clicks

The honest part: standalone email is a reach product. Opens, clicks, and responses report inside the same campaign dashboard as the mail and SMS above — counted inside the blended campaign, not inflated into a trophy stat of its own.

Explore email →

Real Kia Facebook

Lead-form campaigns, reported past the click.

Facebook and Instagram lead-form campaigns across Kia stores — every lead worked in UpDash and reported past the click to the appointment.

Kia of Meridian Facebook ad creative — Kia of MeridianMS

Tameron Kia Westbank Facebook ad creative — Tameron Kia WestbankLA

Explore Facebook →

Why Kia dealers choose Xcel

Provable, co-op-smart, all in one place.

Matched to your DMS, not modeled

Every Kia campaign is graded against real sold units and repair orders in your Dealer Management System — name by name, not an estimate.

2,600+ Kia campaigns run

Co-Op done for you

We build to Kia's guidelines and handle qualification, documentation, and reimbursement so your funds don't go unused.

Up to 100% reimbursed

Every channel, one dashboard

Mail, SMS, email, and Facebook report into UpDash together, so you see the whole Kia store in one place.

4 channels · 1 ledger

Built for the Kia buyer

Equity and trade-cycle mail timed to lease-end and finance-maturity owners, conquest into your market, and service reactivation for the lane.

Lease-end & equity timing

Kia dealership marketing — FAQ

Do you handle Kia Co-Op advertising?

Yes — end to end. We qualify eligible campaigns, build creative to Kia's Co-Op requirements, program guidelines, and brand standards, keep the documentation, and handle the reimbursement submission, so your dealership captures the funds without managing the paperwork.

How much Kia Co-Op can be reimbursed?

Under Kia's current program, qualified direct mail and qualified digital advertising are reimbursable at up to 100%. We plan and document campaigns to qualify, then submit for reimbursement on your behalf. Program terms are set by Kia and can change.

What results do Kia dealers see with Xcel?

Xcel has run 2,600+ campaigns for 250+ Kia dealerships — 21.2 million pieces of Kia mail — with every campaign matched back to real DMS outcomes: sold units and repair orders, not estimates. SMS to Kia owner bases returns 35–55% reply rates. Your numbers depend on your market, offer, and inventory.

Can you target Kia owners who aren't in my database — and conquest buyers from other brands?

Yes. Beyond your own DMS and CRM records, our audience engine builds permission-based conquest audiences from bureau and market data — Kia owners in your market who have never bought or serviced with you, and in-market shoppers currently driving competitive makes. The same audiences power mail, email, and digital, and every campaign reports back through UpDash.

Which campaigns work best for a Kia store?

Database and equity mail to your lease-end and finance-maturity owners, conquest mail into your market, service & recall mail and email for fixed ops, SMS to your consented owner base, and Facebook lead-form campaigns — usually run together so each channel multiplies the others.

Is Xcel Media Group affiliated with Kia?

No. Xcel is an independent marketing agency that specializes in campaigns for Kia dealerships. We are not affiliated with or endorsed by Kia America, Inc.

Xcel Media Group is an independent marketing agency that specializes in campaigns for Kia dealerships. We are not affiliated with, authorized, or endorsed by Kia America, Inc.. Kia and vehicle model names are trademarks of their respective owners; the mail pieces shown are creative Xcel produced for its Kia-dealer clients. Results are actual campaign outcomes matched in each dealership's DMS; individual results vary by market, offer, and inventory. The hero video is illustrative, AI-generated imagery. Co-Op program terms and reimbursement rates are set by the manufacturer and subject to change.

Put a measured campaign in market for your Kia store.

Thirty minutes, your market, real screens — and we'll show you exactly how the co-op covers it.

Book a demo Text us — 305.877.3881

We sell texting for a living — try us.