Ford dealers
Marketing built for Ford dealers.
Xcel runs direct mail, SMS, email, and Facebook for Ford stores across the country — every campaign tracked call-by-call and matched to real sold units and repair orders in your DMS. And we handle your Ford Co-Op from qualifying to reimbursement, so you capture the funds you're owed without the paperwork.
Real Ford campaign14
Ford dealerships
44,600+
Pieces mailed
4,600+
Tracked responses
91
Vehicles matched in the DMS
1,000+
Repair orders matched
Across the Ford dealerships Xcel works with — matched in each store's DMS by UpDash, not modeled.
Ford Co-Op
Ford Co-Op, handled end to end.
100%
Direct mail reimbursed
100%
Digital reimbursed
We help Ford dealerships make the most of their available Co-Op advertising funds by managing the process from start to finish. Our team handles the details of qualifying campaigns, ensuring advertising is aligned with Ford's Co-Op requirements and brand guidelines.
From campaign planning and creative development to documentation and reimbursement submissions, we make the process simple for the dealership. We help identify eligible advertising opportunities, maintain the necessary records, and assist with the submission process so dealers can focus on selling vehicles — not managing Co-Op paperwork.
Our goal is to help dealerships maximize their available advertising dollars, reduce administrative work, and ensure their marketing investment works harder in their local market.
Real Ford mail, matched
The pieces we mail for Ford stores — and what they returned.
Actual campaign creative, with the funnel and the DMS-matched outcome on every card. Thumbnails are the real mail pieces.
Real campaign12 soldOxmoor FordKY
Payment-reduction mailer + SMS
5,000
Mailed
537
Responses
10.74%
Response rate
DMS-matched · 12 sold · $41K gross · 125 RO's · $39K service
Real campaign16 soldSuburban Ford of FerndaleMI
Database & equity postcard
5,101
Mailed
157
Responses
3.08%
Response rate
DMS-matched · 16 sold · 180 RO's
Real campaign11 soldDCH Ford of EatontownNJ
Spring sales event
20,000
Mailed
833
Responses
4.17%
Response rate
DMS-matched · 11 sold · 65 RO's
Real campaign24 soldHonolulu FordHI
Auto-pen email + Post-it
4,573
Mailed
129
Responses
2.82%
Response rate
DMS-matched · 24 sold · 256 RO's
Database, equity, conquest, service & recall, and handwritten — all personalized and matched. Explore direct mail →
Real Ford SMS
Texting your Ford owners, worked to the appointment.
Compliant SMS to each store's own customer base — sent, replied, conversations, and what the DMS matched afterward.
SMS results — real Ford stores
| Store | Texts Sent | Replies | Reply Rate | Conversations | Appts | Sold |
|---|---|---|---|---|---|---|
| Basil Ford of Niagara FallsNY · SMS campaign | 1,000 | 600 | 60.0% | 432 | — | 16 |
| Razzari FordCA · SMS campaign | 2,462 | 1,294 | 52.6% | 1,013 | — | 2 |
| Oxmoor FordKY · Mail + SMS | 991 | 560 | 56.5% | 401 | 36 | 12 |
| Toothman FordWV · SMS campaign | 1,171 | 464 | 39.6% | 329 | 39 | 3 |
| 4 campaigns | 5,624 | 2,918 | 51.9% | 2,175 | 75 | 33 |
Real Ford campaigns from UpDash's blast ledger. Replies counted on the first reply on or after campaign start; conversations = replies minus opt-outs. Sold units matched in each store's DMS.
Real Ford Facebook
Lead-form campaigns, reported past the click.
Facebook and Instagram lead-form campaigns across Ford stores — every lead worked in UpDash and reported past the click to the appointment.
429
Leads captured
38
Appointments
2
Ford stores
Why Ford dealers choose Xcel
Provable, co-op-smart, all in one place.
Matched to your DMS, not modeled
Every Ford campaign is graded against real sold units and repair orders in your Dealer Management System — name by name, not an estimate.
Co-Op done for you
We build to Ford's guidelines and handle qualification, documentation, and reimbursement so your funds don't go unused.
Every channel, one dashboard
Mail, SMS, email, and Facebook report into UpDash together, so you see the whole Ford store in one place.
Built for the Ford buyer
Equity and trade-cycle mail timed to F-Series and lease-end owners, conquest into your market, and service reactivation for the lane.
Ford dealership marketing — FAQ
Do you handle Ford Co-Op advertising?
Yes — end to end. We qualify eligible campaigns, build creative to Ford's Co-Op requirements and brand guidelines, keep the documentation, and handle the reimbursement submission, so your dealership captures the funds without managing the paperwork.
How much Ford Co-Op can be reimbursed?
Under Ford's current program, qualified direct mail and qualified digital advertising are reimbursable at up to 100%. We plan and document campaigns to qualify, then submit for reimbursement on your behalf. Program terms are set by Ford and can change.
What results do Ford dealers see with Xcel?
Across the Ford dealerships we work with, campaigns are matched back to real DMS outcomes — sold units and repair orders — rather than estimated. Recent Ford direct-mail campaigns mailed 44,600+ pieces and matched 70 vehicles and 691 repair orders; SMS to owner bases returned 40–60% reply rates. Your numbers depend on your market, offer, and inventory.
Which campaigns work best for a Ford store?
Database and equity mail to your F-Series and lease-end owners, conquest mail into your market, service & recall mail and email for fixed ops, SMS to your consented owner base, and Facebook lead-form campaigns — usually run together so each channel multiplies the others.
Is Xcel Media Group affiliated with Ford?
No. Xcel is an independent marketing agency that specializes in campaigns for Ford dealerships. We are not affiliated with or endorsed by Ford Motor Company.
Xcel Media Group is an independent marketing agency that specializes in campaigns for Ford dealerships. We are not affiliated with, authorized, or endorsed by Ford Motor Company. Ford and vehicle model names are trademarks of their respective owners; the mail pieces shown are creative Xcel produced for its Ford-dealer clients. Results shown are actual campaign outcomes matched in each dealership's DMS; individual results vary by market, offer, and inventory. Co-Op program terms and reimbursement rates are set by the manufacturer and subject to change.
Put a measured campaign in market for your Ford store.
Thirty minutes, your market, real screens — and we'll show you exactly how the co-op covers it.
We sell texting for a living — try us.