Ford dealers

Marketing built for Ford dealers.

Xcel has put 1,500+ campaigns in market for 400+ Ford dealerships — direct mail, SMS, email, and Facebook, every one tracked call-by-call and matched to real sold units and repair orders in the store's DMS. And we handle your Ford Co-Op from qualifying to reimbursement, so you capture the funds you're owed without the paperwork.

Book a demo See the co-op program →

The Ford dealers Xcel runs

400+

Ford dealerships served

1,500+

Ford campaigns

13.6M

Pieces mailed

Platform totals — counted in UpDash, the same way your dashboard counts.

Ford Co-Op

Ford Co-Op, handled end to end.

We build to the program's guidelines and run qualification, documentation, and reimbursement end to end — so the funds you've already earned actually get used.

100%

Direct mail reimbursed

100%

Digital reimbursed

We handle

Qualification, creative-to-spec, documentation, and the reimbursement submission — the entire co-op process, handled.

You do

Sell cars.

That's the whole split.

Real Ford mail, matched

The pieces we mail for Ford stores — and what they returned.

Actual campaign creative, with the response funnel and the DMS-matched outcome on every card. Thumbnails are the real mail pieces.

Graded in the DMS

One Ford campaign, matched to the sold car.

The actual ROI report for a real Ford campaign — cost in, and every response, appointment, sold unit, and repair order matched back in the store's DMS.

app.updash.com/roi/details?cid=26099

Oxmoor Ford — ROI Report

Job #26099 · Payment-reduction mailer + SMS

In-home May 5 · day 115

5,000

Mailed

537

Responses

Appointments

Cars Sold

$40.9K

Gross Profit

125

Repairs

$38.6K

RO Total

Last Update: 2 hours ago

Product UI · illustrative data

$0 out after co-op — $40,879 in sales gross plus $38,649 in repair orders back, matched name by name in the DMS.

Real Ford SMS

Texting your Ford owners — reply rates mass blasts never see.

Compliant SMS to each store's own customer base — sent, replies, and the real two-way conversations they became, straight from the blast ledger.

app.updash.com/campaigns?channel=sms

SMS results — real Ford stores

Store	Texts Sent	Replies	Reply Rate	Conversations
Basil Ford of Niagara FallsNY · SMS campaign	1,000	600	60.0%	432
Razzari FordCA · SMS campaign	2,462	1,294	52.6%	1,013
Oxmoor FordKY · Mail + SMS	991	560	56.5%	401
Toothman FordWV · SMS campaign	1,171	464	39.6%	329
4 campaigns	5,624	2,918	51.9%	2,175

Real Ford campaigns from UpDash's blast ledger. Replies counted on the first reply on or after campaign start; conversations = replies minus opt-outs.

Product UI · real Ford campaign data

How each text is built

Their name, their vehicle, their numbers — merged per customer.

Every send assembles record by record from the store's own data — watch one build and go out.

app.updash.com/blast/send

Marcus Ellison

(555) 014-2260

Your customer

Garage: 2019 Ford F-150 XLT
Relationship: Sold here · Mar 2019
Service history: 14 repair orders
Opt-out list: clear ✓

Campaign template — production

Hi [fname]! This is [appt_contact] reaching out from [dealershipname]. Quick question: Are you still driving your [current_year] [current_make] [current_model]? Reply STOP to opt-out

Reading record…2,184 of 7,143 sent

9:41

Demo Motors Ford

Text Message · SMS

Hi Marcus! This is Dan Whitfield reaching out from Demo Motors Ford. Quick question: Are you still driving your 2019 Ford F-150? Reply STOP to opt-out

Text Message · SMS

Product UI · illustrative record

Explore SMS →

Real Ford email

265,000+ emails — Ford owners, and the buyers beyond them.

Database sends to each store's own customers are just the start. Our audience engine also reaches Ford owners who have never been in your DMS, and in-market shoppers driving competitive makes — permission-based conquest audiences built from the same bureau and market data that powers our mail. Below: the actual creative we sent, with what each send returned.

Loveland Ford email campaign creative — Loveland Ford CO
100,000
Sent
20,091
Opens
1,678
Clicks

DCH Ford of Eatontown email campaign creative — DCH Ford of Eatontown NJ
100,000
Sent
20,091
Opens
2,329
Clicks

Liccardi Ford email campaign creative — Liccardi Ford NJ
50,000
Sent
9,886
Opens
951
Clicks

Hover an email to read the whole piece — these are the actual sends.

265,000+

Emails delivered

51,000+

Opens

5,000+

Clicks

The honest part: standalone email is a reach product. Opens, clicks, and responses report inside the same campaign dashboard as the mail and SMS above — counted inside the blended campaign, not inflated into a trophy stat of its own.

Explore email →

Real Ford Facebook

Lead-form campaigns, reported past the click.

Facebook and Instagram lead-form campaigns across Ford stores — every lead worked in UpDash and reported past the click to the appointment.

Terry's Ford of Peotone Facebook ad creative — Terry's Ford of PeotoneIL

Chuck Stevens Ford Facebook ad creative — Chuck Stevens FordAL

Explore Facebook →

Why Ford dealers choose Xcel

Provable, co-op-smart, all in one place.

Matched to your DMS, not modeled

Every Ford campaign is graded against real sold units and repair orders in your Dealer Management System — name by name, not an estimate.

91 vehicles matched

Co-Op done for you

We build to Ford's guidelines and handle qualification, documentation, and reimbursement so your funds don't go unused.

Up to 100% reimbursed

Every channel, one dashboard

Mail, SMS, email, and Facebook report into UpDash together, so you see the whole Ford store in one place.

4 channels · 1 ledger

Built for the Ford buyer

Equity and trade-cycle mail timed to F-Series and lease-end owners, conquest into your market, and service reactivation for the lane.

F-Series & lease-end

Ford dealership marketing — FAQ

Do you handle Ford Co-Op advertising?

Yes — end to end. We qualify eligible campaigns, build creative to Ford's Co-Op requirements and brand guidelines, keep the documentation, and handle the reimbursement submission, so your dealership captures the funds without managing the paperwork.

How much Ford Co-Op can be reimbursed?

Under Ford's current program, qualified direct mail and qualified digital advertising are reimbursable at up to 100%. We plan and document campaigns to qualify, then submit for reimbursement on your behalf. Program terms are set by Ford and can change.

What results do Ford dealers see with Xcel?

Xcel has run 1,500+ campaigns for 400+ Ford dealerships — 13.6 million pieces of Ford mail — with 5,500+ vehicles and 46,000+ repair orders matched back in store DMSs, counted the way UpDash counts them: real deals, not estimates. SMS to Ford owner bases returns 40–60% reply rates. Your numbers depend on your market, offer, and inventory.

Can you target Ford owners who aren't in my database — and conquest buyers from other brands?

Yes. Beyond your own DMS and CRM records, our audience engine builds permission-based conquest audiences from bureau and market data — Ford owners in your market who have never bought or serviced with you, and in-market shoppers currently driving competitive makes. The same audiences power mail, email, and digital, and every campaign reports back through UpDash.

Which campaigns work best for a Ford store?

Database and equity mail to your F-Series and lease-end owners, conquest mail into your market, service & recall mail and email for fixed ops, SMS to your consented owner base, and Facebook lead-form campaigns — usually run together so each channel multiplies the others.

Is Xcel Media Group affiliated with Ford?

No. Xcel is an independent marketing agency that specializes in campaigns for Ford dealerships. We are not affiliated with or endorsed by Ford Motor Company.

Xcel Media Group is an independent marketing agency that specializes in campaigns for Ford dealerships. We are not affiliated with, authorized, or endorsed by Ford Motor Company. Ford and vehicle model names are trademarks of their respective owners; the mail pieces shown are creative Xcel produced for its Ford-dealer clients. Results are actual campaign outcomes matched in each dealership's DMS; individual results vary by market, offer, and inventory. The hero video is illustrative, AI-generated imagery. Co-Op program terms and reimbursement rates are set by the manufacturer and subject to change.

Put a measured campaign in market for your Ford store.

Thirty minutes, your market, real screens — and we'll show you exactly how the co-op covers it.

Book a demo Text us — 305.877.3881

We sell texting for a living — try us.