Now that you’re back from the big NADA Convention and Expo from earlier last month, you’re probably awash in business cards, press kits, one-sheets and swag from a few dozen automotive advertising and automotive direct mail marketing firms.
The question now is: how do you choose?
Not to toot our own horn – ok, that’s a lie; we are totally about to do just that – but a direct mail marketing firm should be results-driven and not just about the bells and whistles they can offer you. They should take the time to understand what your brand is about and should offer you multiple options on how best to achieve your goals – and they should even help you to set and reevaluate your existing goals. Sure, any automotive direct mail marketing firm should be completely mind-blowing at design, but they should also be just as out of this world when it comes to return on investment. Finally, they should be able to show you how they’ve managed to back up their promises with real and concrete data from other dealerships with similar demographics and inventory.
Oh, and you should probably like them too.
As you sift through all of the goodies you picked up at NADA this year, we hope you’ll consider giving Xcel Media Group an opportunity to continue the discussion we started at the conference. We can provide all of the above and so much more – including solid relationships with the United States Postal Service, a full staff of automotive industry experts and a whole slue of creative minds who are able to think out of the box and deliver stellar products and campaigns for our clients time and time again.
And the best part – we’re a pleasure to do business with and we provide consistent and proven results for our clients.
Give us a call today. You’ll be glad you did.