Prepare to Win

Now I know that managers in dealerships today wear many hats. You have to worry about everything from staffing to closing deals. Things can get overwhelming. But I want to share a mistake I see all the time with managers across the country. As we all know it costs a lot of money to market…

Don’t Get Burned

As part of my job I get to interact with a lot of dealers. You know what I hear all the time? “I’ve been burned by direct mail companies.” This happens a lot, but I believe Mail should be a part of your budget – period. So let me share three quick tips so you don’t…