With the annual college basketball tourneys coming up, now is a great time to cash in on the March Mania…well, you know what we mean – Copyright law restricts us from calling it by its actual name.
From slam dunk contests and scratch to win themed automotive direct mailers, this three week period of basketball games and nailbiting are rife with marketing possibilities.
For example, you can set up a bracket of some of your most popular makes and models of vehicles and set up a social media contest where participants get to vote for their favorites. Each participant receives an entry into the contest for free – just for their involvement – and are invited to vote round by round until the most popular vehicle wins – and one lucky participant is selected by random draw to drive away with it.
If your dealership happens to be in an area where one of the NCAA teams calls home – you could possibly partner up with that University’s athletics department (many offer great advertising offers) for a themed event – perhaps even a meet and greet at your dealership with members of the team after the tourney ends.
And, if you do any events revolving around the tournament season, be sure to have the game on full display in your sitting area – preferably on a big screen tv!
Other fun promotions any car dealership can tie to March Mania, include:
Baskets For Prizes – From auto accessories to service deals, promote and hold a contest for visitors to shoot baskets for prizes.
Championship Tickets – Many tickets to the big game are available to purchase by advertisers. If you can manage to get your hands on them, advertise that fact to draw interest and traffic to your dealership.
Clever Word-smithing – Tie-ins to the games and events can be as simple as wordplay in your automotive direct mailers (ie: Road to the Finals, Slam Dunk Service Deals, etc.)
Target Fans During Games – Thanks to Facebook and Twitter’s use of Hashtags, you can send out targeted local and game related updates to try and draw more interest from prospects.
Just one word of caution – do as we’ve done here. The words that we’ve not named shall remain nameless, but make sure to do your homework and know what’s trademarked and what’s not before you start trying to use those words to sell your vehicles and your brand.