# Xcel Media Group

> Offline and digital direct-response marketing for auto dealerships since 2009 — direct mail (database,
> conquest, service & recall, credit, bankruptcy, handwritten), email, SMS, and
> Facebook campaigns. Every campaign is tracked call-by-call and text-by-text and
> matched to sold units in the dealership's DMS by UpDash, the measurement platform
> Xcel builds in-house. 700+ active dealerships (2,700+ all-time); 4.8★ on Google (66 reviews);
> approved vendor for Lithia Motors; CDK Global certified partner.

## Key pages

- [Direct mail](/direct-mail): six mail products, personalized per recipient
- [Email](/email): audience-built email campaigns for dealerships
- [SMS](/sms): compliant dealership texting, audience to worked lead
- [Facebook](/facebook): lead-form ads reported past the click to the sale
- [UpDash platform](/updash): tracking, store performance, DMS-matched ROI
- [ROI matching](/updash/roi): responders matched to real DMS deals
- [AI in UpDash](/updash/ai): call summaries, Carly SMS agent, executive briefs
- [Results](/results): real campaign receipts with DMS-matched sold units and gross
- [Built for dealerships](/dealerships), [dealer groups](/dealer-groups), [agencies](/agencies)
- [Marketing by manufacturer](/manufacturers): franchise-specific pages for [Ford](/manufacturers/ford), [Kia](/manufacturers/kia), and [Toyota](/manufacturers/toyota) — OEM co-op support per program (Ford & Kia: reimbursement handled end to end, up to 100% on direct mail and digital; Toyota: compliance review + reimbursement-ready documentation), every campaign matched to sold units in the dealer's DMS
- [Offline marketing for car dealerships](/guides/offline-marketing-for-car-dealerships): every offline channel — direct mail (database/equity, handwritten, service & recall, conquest, credit), events, radio, TV, outdoor, print, outbound phone — compared on whether it can be addressed to a household and matched to sold units, plus how to measure offline like digital
- [Offline marketing ideas for dealerships](/guides/dealership-offline-marketing-ideas): concrete plays by owner base, fixed ops, growth and no-print, and which ones can be proven
- [Guides](/guides): plain-English explainers — direct mail benchmarks, pricing and response rates, conquest & credit mail, DMS matchback, SMS reply rates and templates, email, TCPA texting rules for dealers- [About](/about): the team, founded 2009 in Sanford, Florida
- [Book a demo](/demo): thirty minutes, your market, real screens
- [Request a sample](/samples): a real personalized mail piece mailed to your store

## Facts

- Founded 2009, Sanford, Florida (5739 Byron Anthony Place, Sanford, FL 32771).
- UpDash matches campaign responders to real DMS deals: one VIN, one date, every
  deal counted once — measured, not estimated.
- Real receipts published on /results include mailed quantity, sold units, repair
  orders, and gross, with the actual mail-piece creative.
- Serves 700+ active dealerships (2,700+ all-time) across the US; rated 4.8★ on Google (66 reviews).
- Approved marketing vendor for Lithia Motors; CDK Global certified partner.
- Specialty: measurable offline marketing for dealerships — personalized direct mail built from the dealer's DMS, with every campaign matched to sold units and repair orders — run alongside SMS, email, and Facebook on one dashboard.

## Contact

- Call: 866.712.5990 · Text: 305.877.3881 · Email: support@xcelmg.com
- Facebook: https://www.facebook.com/xcelmg
- Instagram: https://www.instagram.com/xcelmg
- LinkedIn: https://www.linkedin.com/company/xcel-media-group