With summer fast approaching, it’s almost ingrained in our collective psyches to take things a bit easier – but it’s important not to let your promotions department take a summer vacation (at least not yet). In fact, Memorial Day offers up a number of easy promotional tie-ins – ones that can get prospects excited about buying/leasing/getting service.
Promote Your Road-Trip Essentials
Remember, summer is a huge sales season – and your customers aren’t taking a vacation from shopping. In fact, they’re taking more vacations and hitting the road, likely with their family and possibly even a camper or watercraft in tow. So, if you have vehicles that provide excellent towing, put them front and center on your Memorial Day automotive direct mail piece. Inventory with more rear legroom, stow and go seating, a luggage rack, entertainment add-ons to keep fussy kids happy on long haul journeys, better fuel economy, and all the rest should also figure prominently. And, don’t forget to tout your inventory of sports cars and convertibles!
Add Your Service Department To The Mix
Don’t forget the service department and what they can provide to prospects who aren’t quite ready to trade up. Summer service deals are also important ways to drive up business at your dealership – from oil changes and tire rotations, to coolant flushes, air conditioning inspections/repair and more. Consider sending out an automotive direct mailer with these coupons, redeemable at your Memorial Day event.
Remember The Reason For The Day
Of course, Memorial Day shouldn’t be treated as merely another excuse for product promotion. So, don’t forget the meaning behind this important holiday – and, better yet, find a way to turn your Memorial Day event into more than just a sale. You could offer special discounts to active military, veterans and their families. You could promise a portion of all proceeds to benefit your local VA or other associated charity. If you’re at a loss as to how your dealership can help, contact your local VFW to see if they have upcoming events that you can help to promote on your automotive direct mail on Memorial Day, July 4th, Labor Day and beyond.