Automotive Direct Mail

There are customers in your market that would buy today if they knew they were qualified. Others in your market are paying way too high of an interest rate. The fact is, you have many special finance opportunities in your market. By partnering with Experian, Equifax and Transunion, we can target these customers with a pre-qualified letter using one of our proven marketing campaigns.

You should be leveraging the power of your customer database to build targeted direct mail campaigns. At Xcel, we analyze your customer database (DMS) to create campaigns targeted to customers in a perfect position to trade their vehicle. Plus, we identify more opportunities for you by using our multiple data resources to find others in your market that fit your customer profile.

Event direct mail is known to fill showrooms. Our event campaigns do just that, but we don’t just send a mailer to everyone with an address. We work with you to target those within certain income levels inside your PMA. Our campaigns create excitement and our point of sale material provide a consistent message from the customer’s mailbox to your showroom.