April is National Autism Awareness month, and the perfect time for your dealership to do your part to not only raise awareness, but to provide stewardship for the cause in your community.
One of the easiest things you can do to raise awareness – and to tie your business to this important cause – is to turn one of your already scheduled Spring Sales Events into an Autism Awareness Event. Decide how much you’ll be donating and to whom and make that known on all of your month’s outreach, from social media posts to automotive direct mail and print ads. This tie-in can be as extensive or as limited as you like – from a mere awareness drive to a fully sponsored run, walk, golf tournament, auction or giveaway.
Another simple way to promote awareness is to add the Autism Awareness Puzzle Ribbon – the most recognized symbol for the cause – to your website and social media pages, and your automotive direct mail. Be sure to make the logo clickable on your home page – and send them to a local charity or school that helps those on the autism spectrum or the national Autism Society. The Autism Society website at www.autismsource.org is a fantastic resource for finding local organizations and events and for raising awareness. And, if you don’t want to take on the sole responsibility, chances are good that an event such as this is already in the works in your community and would greatly appreciate your sponsorship.
Be sure to promote awareness within your dealership as well by putting up posters, providing pamphlets and literature and even providing a box for accepting monetary donations to a local or national autism-affiliated organization.
Autism affects 1 in every 68 American children, so it is without a doubt affecting many of your customers and likely even some of your staff. However, through advocacy, fundraising, volunteering and awareness campaigns, businesses like yours can make a tremendous positive impact in your community. If you have any other ideas you would like to share on how any dealership can make a difference in the greater autism community, please share them with us.