You have a website. Who doesn’t these days? But…what about a microsite that singularly promotes the event or inventory you’re trying to get your customers excited about? Wait, what’s a microsite, you ask? It’s another word for a landing page. Basically, it’s like an online billboard for whatever it is you’re trying to market. And,…
We all know direct mail works – otherwise, we’d have gone out of business long, long ago. But, what about personalized direct mail? Does the “Dear [insert name here] approach really work or are the customers hip to it? Well, yes and yes. Mail in and of itself is inherently personal. It’s addressed to the…
According to a 2011 NADA (National Auto Dealer Association) Data “State Of The Industry Report”, on average, advertising costs $654 per every new vehicle sold. On top of that, dealership expenses continue to rise – by 6.6% between just 2010 and 2011 according to the same report. Since auto dealership profit margins are scant as…
The title of this post gets right to the heart of why any of us invest in an automotive direct mail campaign: to convince prospects to take your messaging so much to heart that they’re compelled to visit your dealership and make a sale. If you’re looking for a surefire way to make your direct…
Do you listen to your customers or are you merely waiting for an “in” – an opportunity to pull them away from whatever it is they’re really trying to tell you and start hammering into their brains what you think they want to know. It’s a fair question. You know the feeling of being in…
Are you still obsessed with ramping up your auto dealership’s Facebook following? Maybe you should dial it back a bit. That’s because, with all of the recent changes to the social media megasite, most businesses like yours – no matter how many fans/likes you have racked up – are being seen by less than 10%…
According to a 2012 poll by eBay Motors, 35% of American taxpayers polled said they will spend at least part of their tax return to either repair their current car or buy a different one. eBay Motors and other online car-sales and car-data related sites also report a regular bump in searches during March and…
In honor of St. Patrick’s Day – we thought now would be the perfect time to help you take a closer look at your automotive direct mail marketing efforts. So, in the spirit of turning over a new leaf and resolving to do better in 2013, we’ve created a handy Top 13 Direct Mail Tips…
Now that you’re back from the big NADA Convention and Expo from earlier last month, you’re probably awash in business cards, press kits, one-sheets and swag from a few dozen automotive advertising and automotive direct mail marketing firms. The question now is: how do you choose? Not to toot our own horn – ok, that’s…
Want more walk-in traffic? Great – we can help you create totally tantalizing direct mail marketing campaigns to do just that. Want more walk-in traffic to walk out with a new or used car? Well, that takes a little more on your part. Let’s chat about both for a moment. To increase walk-in traffic… Be…