All too often, when we’ve worked with a service provider for a long time, we get complacent and begin to think that the service we’re getting is the industry norm. Is this the case with your automotive direct mail marketing company? Don’t know? Well, one of the more obvious signs that you could do better…
When it comes down to it, creating a really profitable and successful automotive direct mail promotion isn’t about the graphics, the language or even the sale itself – well, actually it is – but more than all of THOSE things, the most important factor of all is demographics. The customer’s demographic profile – your target’s…
In this month’s installment of posts, we’ve been talking a lot about data and how to leverage it to win more sales. In the dealership world, getting solid leads and acting on them is paramount. Just consider the fact that a mere decade ago, customers would visit nearly 7 dealerships before actually purchasing a vehicle.…
Social Media is one of the most effective means of targeting customers – and turning them off – today. Like automotive direct mail, social media communications from your dealership reach customers where they are. Only, unlike automotive direct mail, social media communications reach targets at work, at home, at school and in the palm of…
Getting your automotive direct mailer to your intended target it one thing. However, it takes a bit more finesse to ensure that mailer actually gets opened, as opposed to landing in the recycling bin. When you’re designing your automotive direct mail, keep the following three tips in mind, so no matter what you come up…
Labor Day is fast approaching – and if you’re not running a big promotion during this last gasp of summer holiday, you’re really missing a big potential opportunity? Why? Traditionally, Labor Day is one of the most lucrative weekends on the auto sales calendar. That’s why all of your competitors are pushing their deals so…
We all have customers that have defected. The question when it comes to marketing to them with automotive direct mail is: are these lost customers gone for good? Maybe. Maybe not. But, how do you have a hope of luring a lost customer back into the fold? Plus, is going after multiple “lost customers” worth…
While it might be tempting to follow all of the signs pointing toward digital advertising, it would be a mistake to neglect perhaps the most tried and true option out there: automotive direct mail. Sure, emailing, tweeting, blogging and posting are all fantastic ways of reaching your customer where they are – but there’s no…
Reactivating lost customers is one of the easiest ways to instantly boost your profitability. But, it’s not as simple as sending a friendly piece of automotive direct mail or leaving a friendly voicemail. If only! So, what are you left to do? Well, first things first, you need to identify who those lost customers are.…
According to a recent article by marketing expert Lois Geller on Forbes.com, “straight direct mail letters are working very well with young males [in the] 30-50 group.” This is exciting news! Just consider, for a moment, the sheer IN-expense of sending a letter to prospects. It’s a letter – not a glossy postcard or key…