Getting Guys Interested

Cars are already considered by many to be a “guy thing”. Guys have historically loved to tinker around with classic autos on a long summer afternoon, supping up the engine, changing the oil, waxing a pristine paint job…but not all cars are created equal and not all cars really seem geared toward the guys. Of…

Cash In As Auto Industry Rebounds

You’ve likely already started to sense it – with increasing traffic to your website and showroom – and according to a recent Ernst & Young Capital Confidence Barometer of the automotive industry, auto executives are feeling it too. Thanks to an improving US economy, earnings numbers and the increasing availability of credit to consumers, more…

Mixed or Matching Messages?

It’s easy in the automotive marketing game to find oneself being distracted by the latest and greatest new thing. It seems there’s a flashy new marketing concept born every minute. And, while we’re all about incorporating newer, better tactics into our automotive direct mail pieces for all of our customers, it’s important not to let…