Planning Q4 Direct Mail Campaigns

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/planning.jpeg[/frame_left] The 2011 Holiday Mail Schedule For most people, October is time to figure out Halloween costumes but for those of us in the auto direct mail world, it’s actually time to start planning our Holiday Delivery schedules. Many auto dealerships hold big events in the weeks going into the Christmas holiday –…

How To Attract New Customers To A Used Car Dealership

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/automotive-industry-sales-image.jpeg[/frame_left] How To Attract New Customers To A Used Car Dealership Getting new customers to come calling at a used car dealership is quite different than attracting new car customers – especially in terms of advertising via auto direct mail, print and broadcast. Used car customers have wholly different requirements, from cost to…

Matching The Lot With Promotions

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/LotLooks.png[/frame_left] Matching The Lot With Promotions You put a lot of time, resources and effort into publicizing your promotions – but how’s your follow-through? By that, I mean, let’s say you’ve blasted out news of a big crossover sale online, via automotive direct mail and even via SMS. This draws a whole slue…

SMS For Sales Success

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/sms.jpg[/frame_left] Using Text Messaging For Auto Advertising SMS Text Messaging is still the new frontier in advertising, but for those who know how to harness its power, the rewards can be impressive. In fact, when it comes to capturing a younger buyer in their 20s, 30s (and even 40s), SMS Messaging might be…

Promos & Demos – Why The Customer Profile Is King

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/demographic.jpg[/frame_left] Promos & Demos – Why The Customer Profile Is King When it comes to cultivating a solid auto direct mail promotion, it’s important to go beyond sheer lead volume but also the quality of those leads. That’s where customer demographics come in. The fact of the matter is, all auto direct mail…

auto direct mail

What’s Old Is New Again

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/whatsoldautodirectmail.png[/frame_left] Used Car Dealers Struggle To Keep Up With Demand Used car dealers are no longer the red-headed step-child to the new auto lot. In fact, with the low new auto supply expected to persist after the horrendous crises in Japan and with the still sluggish economy forcing consumers to consider older cars…

What Has Your Marketing Company Done For You Lately?

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/01/Xcel_Slider.jpg[/frame_left] Automotive sales are still relatively down in the dumps, which has left many dealers scrambling to find new and inventive ways to try and entice customers to make a visit and close a deal. Newspaper and television ads are just one piece of the puzzle, but for most buyers – especially new…

auto social media marketing

Social Media + Auto Direct Mail = Stellar Dealership Marketing

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/socia-media-logo.png[/frame_left] Stop Denying It At this point, it’s downright impossible to deny social media’s marketing potential. Not only does it allow auto dealers and other marketing interests to connect with customers directly, if used to its fullest potential, it can help us to glean some pretty amazing information which we can then use…

Auto IntelliKEY

When the IntelliKEY first came out we were a little bit skeptical on how much it would actually increase response. We’ve now done a little over 1 million mail pieces with an intelliKEY attached and I have to admit we were surprised at the numbers. Compared to direct mail pieces that had no key attached…