Quality car leads are one surefire way of getting folks in the dealership door and leasing or buying. Really, unless you have a sales force that isn’t meant for the job, the only real thing holding them back (and suppressing your bottom line) is the fact that you just don’t have as many quality leads…
Just as soon as the holiday season is over, those of us in the automotive direct mail arena face a new year and an old challenge: the snowbirds. Folks who move to warmer climates (generally to the Southeast and Southwest in the continental US) during wintertime to dodge the flying snowflakes. These non-permanent residents actually…
Do a lot of your buyers have less than perfect credit? Has it been an absolute struggle to qualify them for competitive financing? Well, according to Experian Automotive, this credit squeeze on nonprime buyers with scores under 700 might just be easing up. According to the recent Experian report, auto buyers with nonprime credit scores…
You know the old saying, “throw everything up against the wall and see what sticks?” We probably don’t need to tell you this, but that shouldn’t really be your mantra when it comes to creating an automotive marketing campaign. Still, and often without even realizing it, that’s precisely what so many auto dealers and marketers…
This month, the USPS has launched a potentially exciting new product for those of us in the automotive direct mail arena. It’s called “Every Door Direct Mail” or EDDM. Here are just a few reasons why we don’t think EDDM is nearly as great as the Postal Service has cracked it up to be –…
Text messaging isn’t the automotive marketing magic bullet. Like any other advertising that’s ‘broadcast’, it too comes with legal ramifications. There have been multiple class action lawsuits to prove how dangerous text messaging as a marketing tool can be without the right plan and know-how. Twentieth Century Fox paid out $200 per phone number to…
It might surprise you to learn that social media and Internet marketing aren’t the only growth sectors in advertising and marketing communications. Clearly, both sectors are on the rise, however, studies like a recent one by Ad-Ology found that the best ways to earn and retain new customers are actually marketing via e-mail and direct…
The Keys To A Solid Direct Mail Campaign The junk mail pile is something at the top of every auto direct mail marketer’s mind. While we know not all of our mailers will be welcomed into prospects’ homes, we expect each and every piece to do better than the last. So, how have we learned…
The Words That Make An Automotive Direct Mail Campaign Work As important as it is to focus on the look and even the feel of an automotive direct mailer, your materials are essentially worthless without powerful messages to back them up. So, what are the most useful and effective buzzwords for compelling a customer to…
[frame_left width=”574″ height=”170″]https://xcelmediagroup.com/wp-content/uploads/2011/10/serviceblog.png[/frame_left] Put Your Service Department In The Direct Mail Spotlight It’s easy to forget about the service department with our auto direct mail campaigns, especially this time of year, when the new model cars are getting so much attention. But soon, the excitement over the new 2012’s will fade and consumers will need…