The Auto Credit Squeeze Ease

Do a lot of your buyers have less than perfect credit? Has it been an absolute struggle to qualify them for competitive financing? Well, according to Experian Automotive, this credit squeeze on nonprime buyers with scores under 700 might just be easing up. According to the recent Experian report, auto buyers with nonprime credit scores…

Put Your Service Department In The Direct Mail Spotlight

[frame_left width=”574″ height=”170″]https://xcelmediagroup.com/wp-content/uploads/2011/10/serviceblog.png[/frame_left] Put Your Service Department In The Direct Mail Spotlight It’s easy to forget about the service department with our auto direct mail campaigns, especially this time of year, when the new model cars are getting so much attention. But soon, the excitement over the new 2012’s will fade and consumers will need…