5 Direct Mail Tips For Your Dealership

If one of your dealerships goals for 2012 was to enhance your marketing and advertising efforts, make sure you keep the following top 5 list of automotive direct mail tips in mind: Tip #1: Proofread. We all make mistakes. So, make sure you do some due diligence to make certain that not only is everything…

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Mail, Redesign and Repeat

It’s a well-known fact amongst marketers that some prospective customers are tough nuts to crack. It could take as many as 7-10 persuasive interactions – from automotive direct mailers to radio and television ads, newspaper ads and social media outreach – before they’ll seriously consider giving you their business. So, if you’re thinking that one…

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Direct Mail Advertising Strategy Session

In any sort of marketing endeavor, the whole point is to get a target’s attention, keep that attention and then using that attention to elicit some sort of desired response. It’s not enough just to get someone’s attention, especially in automotive direct mail marketing. The action or response is what’s key. Of course, as most…

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How To Choose A Direct Mail Marketing Firm

It’s not enough to decide that direct mail marketing is one of the consumer outreach tactics you plan on using at your dealership, although that’s a wise path to go down. The next and perhaps even more important step is choosing the right automotive direct mail marketing firm to deliver the best possible results for…

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How To Target The Customers You Want With ADM

Flash and dash is all well and good – but how well does your automotive direct mail actually target your customers? Do you even know your core customer base? Their tastes? Their preferences? Their expectations? One of the biggest pitfalls in automotive marketing in general is assuming what was still is and always will be.…

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Use Direct Mail To Build Customer Retention

You and your sales force works incredibly hard to land a new customer – but how hard is your dealership working to retain them for the long haul? It’s probably a fact of which you’re already keenly aware, but new customers are rarely the most profitable ones for your business. Repeat business, however, is where…

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Resolve To Get Creative With Direct Mail Marketing!

Have you been using automotive direct mail for years? Is it getting sort of stale? Every year, with the same promotions, gimmicks, graphics and color schemes? It’s time to get creative! Here are a few ideas to shake things up with your auto direct mail promotions in 2012: Giveaways People love free stuff. From free…

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