You’re in the business of making money, right? That’s the whole point. So, when you spend money on your marketing campaigns – particularly automotive direct mail – you’re spending that money to drive up sales, no? Ask yourself: is it time to shake things up? Unfortunately, so many direct mail campaigns are wrote – they’re…
DetailsWith summer right around the corner, a lot of car dealerships run the risk of letting the sales season pass them right by. However, in spite of the natural inclination to take things easy over the summer months, it’s truly a mistake to assume that your potential customers are taking a vacation from buying. It’s…
DetailsIn spite of the millions upon millions on Facebook, Twitter and all the rest and all of the countless marketing experts promoting social media as the number one way to go when it comes to any sort of cutting-edge outreach, according to a new survey, direct mail is still king. 55% percent of US consumers…
DetailsIf one of your dealerships goals for 2012 was to enhance your marketing and advertising efforts, make sure you keep the following top 5 list of automotive direct mail tips in mind: Tip #1: Proofread. We all make mistakes. So, make sure you do some due diligence to make certain that not only is everything…
DetailsIt’s a well-known fact amongst marketers that some prospective customers are tough nuts to crack. It could take as many as 7-10 persuasive interactions – from automotive direct mailers to radio and television ads, newspaper ads and social media outreach – before they’ll seriously consider giving you their business. So, if you’re thinking that one…
DetailsIn any sort of marketing endeavor, the whole point is to get a target’s attention, keep that attention and then using that attention to elicit some sort of desired response. It’s not enough just to get someone’s attention, especially in automotive direct mail marketing. The action or response is what’s key. Of course, as most…
DetailsOne of the most important things that auto direct mail can do for your business is to enhance the recognition of your brand. By “brand recognition”, we don’t mean just name recognition – though, that is part of it. A company’s brand is about so much more. It’s about your identity as seen through your…
DetailsNow that we’ve convinced you that you have to get the word out on your service department, there’s just one more critical step you’ll have to take – and that’s readying your service team and infrastructure for the influx of customers that’s to come. For starters, if you’re having a trade-in blitz or new car…
DetailsIf your automotive direct mail campaign is just about selling inventory, you’re not using it to its full potential. What about your service department? Can it sell itself all on its own? How do you get the word out on the latest promotions; how can you tell people about the special tie-ins and perks associated…
DetailsIt’s not enough to decide that direct mail marketing is one of the consumer outreach tactics you plan on using at your dealership, although that’s a wise path to go down. The next and perhaps even more important step is choosing the right automotive direct mail marketing firm to deliver the best possible results for…
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