Avoid Wasteful Auto Direct Mail Promotions

You’re in the business of making money, right? That’s the whole point. So, when you spend money on your marketing campaigns – particularly automotive direct mail – you’re spending that money to drive up sales, no? Ask yourself: is it time to shake things up? Unfortunately, so many direct mail campaigns are wrote – they’re…

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5 Direct Mail Tips For Your Dealership

If one of your dealerships goals for 2012 was to enhance your marketing and advertising efforts, make sure you keep the following top 5 list of automotive direct mail tips in mind: Tip #1: Proofread. We all make mistakes. So, make sure you do some due diligence to make certain that not only is everything…

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Mail, Redesign and Repeat

It’s a well-known fact amongst marketers that some prospective customers are tough nuts to crack. It could take as many as 7-10 persuasive interactions – from automotive direct mailers to radio and television ads, newspaper ads and social media outreach – before they’ll seriously consider giving you their business. So, if you’re thinking that one…

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Direct Mail Advertising Strategy Session

In any sort of marketing endeavor, the whole point is to get a target’s attention, keep that attention and then using that attention to elicit some sort of desired response. It’s not enough just to get someone’s attention, especially in automotive direct mail marketing. The action or response is what’s key. Of course, as most…

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How To Choose A Direct Mail Marketing Firm

It’s not enough to decide that direct mail marketing is one of the consumer outreach tactics you plan on using at your dealership, although that’s a wise path to go down. The next and perhaps even more important step is choosing the right automotive direct mail marketing firm to deliver the best possible results for…

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