Promote A Test Drive – Even In The Winter

“Heated seats!” “A low center of gravity!” “Anti-lock brakes!” “A 5-Star Crash Safety Rating!” “Top of the line all weather tires!” “Rapid heating and defrost systems!” “Plenty of room for your family and all of their winter gear! If you’re selling cars in areas of the country that experience winter and aren’t promoting all of…

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Understanding Special Finance Leads

Sub-prime car loans are one of the big sellers in this continuing economic downturn. These loans let folks refinance their new or used car purchases, stretch out and lower their payments, reduce their interest rates, etc. If this is a business your dealership is in, or interested in getting into, it’s important to get the…

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What To Promote During The Winter Months

Beyond the end of year sales events and clearance markdown promotions or the ushering in of the next model year’s inventory – you know, the obvious things – what other, less predictable messages can you put out there via direct mail during the winter months? Don’t Recycle Old Mailers For starters, it’s not wise to…

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Digital Dealer 13

Xcel Media Group is excited to be an exhibitor at the upcoming Digital Dealer Conference & Exposition running from October 23-25 at the Mirage Hotel and Casino in Las Vegas. After just 5 years, the Digital Dealer Conference has grown to become one of the industry’s premier networking and educational events. This year, Digital Dealer…

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Investing In Direct Mail Increases Profits

By now, you probably have a handle on what automotive direct mail is – but are you a true believer in how it can increase your dealership’s bottom line? Well, used correctly, it absolutely can – but it’ll need to be informative, interactive, enticing and targeted in order to make its mark. The automotive market…

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Top 5 Reasons Why Direct Mail Is King

While it doesn’t seem very “modern” or “cutting edge” in this era of electronic communication and constantly advancing technology, good old automotive direct mail is still one of the most powerful and potent marketing tools out there. Far from “junk mail”, well-crafted and targeted direct mail can actually drive sales – and lots of them.…

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On our Way to AutoCon!

Today at Xcel many of us are packing our bags and getting ready to fly out to Vegas for AutoCon. The booth and supplies are en route and after hours and hours of preperation we’re ready! I want to thank our team for the many hours spent on getting us prepared for the conference. This…

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