How To Make Direct Mail More Personal

“Dear [NAME] – Congratulations! You’ve been hand-selected to win a special prize of [prize 1], [prize 2] or [prize 3] as part of our [name of promotional celebration] on [dates]. Simply bring in this card to [dealership name] and you could win one of these great prizes. Plus, you can learn all about our leasing offers and…

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Targeting New Residents With Direct Mail

There’s a misconception out there among many marketers about new residents and discretionary spending. The assumption is that since they’ve recently purchased or rented a home and have gone through the expense of moving, they’re cash poor and reluctant to spend. It turns out, that’s not necessarily true. In fact, those who have recently bought a home…

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Why Customer Satisfaction Is Your Main Sales Point

In the era of ADD, pervasive advertisement and easier than ever online comparison shopping, attracting and then keeping a loyal customer has never been tougher. That’s especially true in the automotive world. But, one thing can make you stand apart from the rest – consistently happy customers. Of course, you already know this. You likely…

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How To Create Mailers That Empower The Customer

How To Create Mailers That Empower The Customer We spoke earlier this month about how empowering the customer in your direct mail campaign is a great way to overcome the “car salesman” stereotype. Today, we’re doing to delve into the topic a little bit deeper and share some more customer empowerment strategies. Giving your customers…

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Promote A Test Drive – Even In The Winter

“Heated seats!” “A low center of gravity!” “Anti-lock brakes!” “A 5-Star Crash Safety Rating!” “Top of the line all weather tires!” “Rapid heating and defrost systems!” “Plenty of room for your family and all of their winter gear! If you’re selling cars in areas of the country that experience winter and aren’t promoting all of…

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Understanding Special Finance Leads

Sub-prime car loans are one of the big sellers in this continuing economic downturn. These loans let folks refinance their new or used car purchases, stretch out and lower their payments, reduce their interest rates, etc. If this is a business your dealership is in, or interested in getting into, it’s important to get the…

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