Lucky 13 – Top Direct Mail Tips For 2013

In honor of St. Patrick’s Day – we thought now would be the perfect time to help you take a closer look at your automotive direct mail marketing efforts. So, in the spirit of turning over a new leaf and resolving to do better in 2013, we’ve created a handy Top 13 Direct Mail Tips…

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How To Increase Walk-In Traffic and Sales

Want more walk-in traffic? Great – we can help you create totally tantalizing direct mail marketing campaigns to do just that. Want more walk-in traffic to walk out with a new or used car? Well, that takes a little more on your part. Let’s chat about both for a moment. To increase walk-in traffic… Be…

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How To Make Direct Mail More Personal

“Dear [NAME] – Congratulations! You’ve been hand-selected to win a special prize of [prize 1], [prize 2] or [prize 3] as part of our [name of promotional celebration] on [dates]. Simply bring in this card to [dealership name] and you could win one of these great prizes. Plus, you can learn all about our leasing offers and…

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Targeting New Residents With Direct Mail

There’s a misconception out there among many marketers about new residents and discretionary spending. The assumption is that since they’ve recently purchased or rented a home and have gone through the expense of moving, they’re cash poor and reluctant to spend. It turns out, that’s not necessarily true. In fact, those who have recently bought a home…

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Why Customer Satisfaction Is Your Main Sales Point

In the era of ADD, pervasive advertisement and easier than ever online comparison shopping, attracting and then keeping a loyal customer has never been tougher. That’s especially true in the automotive world. But, one thing can make you stand apart from the rest – consistently happy customers. Of course, you already know this. You likely…

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How To Create Mailers That Empower The Customer

How To Create Mailers That Empower The Customer We spoke earlier this month about how empowering the customer in your direct mail campaign is a great way to overcome the “car salesman” stereotype. Today, we’re doing to delve into the topic a little bit deeper and share some more customer empowerment strategies. Giving your customers…

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