Don’t Get Burned

As part of my job I get to interact with a lot of dealers. You know what I hear all the time? “I’ve been burned by direct mail companies.” This happens a lot, but I believe Mail should be a part of your budget – period. So let me share three quick tips so you don’t…

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How To Bring Inactive Customers Back To The Fold

Reactivating lost customers is one of the easiest ways to instantly boost your profitability. But, it’s not as simple as sending a friendly piece of automotive direct mail or leaving a friendly voicemail. If only! So, what are you left to do? Well, first things first, you need to identify who those lost customers are.…

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Could Microsites Add More Bang to Your Direct Mail Buck?

You have a website. Who doesn’t these days? But…what about a microsite that singularly promotes the event or inventory you’re trying to get your customers excited about? Wait, what’s a microsite, you ask? It’s another word for a landing page. Basically, it’s like an online billboard for whatever it is you’re trying to market. And,…

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Personalized Direct Mail Works

We all know direct mail works – otherwise, we’d have gone out of business long, long ago. But, what about personalized direct mail? Does the “Dear [insert name here] approach really work or are the customers hip to it? Well, yes and yes. Mail in and of itself is inherently personal. It’s addressed to the…

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How To Make Every Last Marketing Dollar Count

According to a 2011 NADA (National Auto Dealer Association) Data “State Of The Industry Report”, on average, advertising costs $654 per every new vehicle sold. On top of that, dealership expenses continue to rise – by 6.6% between just 2010 and 2011 according to the same report. Since auto dealership profit margins are scant as…

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Giveaways Convert Direct Mail Into Sales

The title of this post gets right to the heart of why any of us invest in an automotive direct mail campaign: to convince prospects to take your messaging so much to heart that they’re compelled to visit your dealership and make a sale. If you’re looking for a surefire way to make your direct…

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What Is Conversation Marketing?

Do you listen to your customers or are you merely waiting for an “in” – an opportunity to pull them away from whatever it is they’re really trying to tell you and start hammering into their brains what you think they want to know. It’s a fair question. You know the feeling of being in…

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