Mixed or Matching Messages?

It’s easy in the automotive marketing game to find oneself being distracted by the latest and greatest new thing. It seems there’s a flashy new marketing concept born every minute. And, while we’re all about incorporating newer, better tactics into our automotive direct mail pieces for all of our customers, it’s important not to let…

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Strategic Data Drives Floor Traffic

In this month’s installment of posts, we’ve been talking a lot about data and how to leverage it to win more sales. In the dealership world, getting solid leads and acting on them is paramount. Just consider the fact that a mere decade ago, customers would visit nearly 7 dealerships before actually purchasing a vehicle.…

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Three Tips To Get Your Direct Mail Opened

Getting your automotive direct mailer to your intended target it one thing. However, it takes a bit more finesse to ensure that mailer actually gets opened, as opposed to landing in the recycling bin. When you’re designing your automotive direct mail, keep the following three tips in mind, so no matter what you come up…

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Labor Day Sales – Get The Word Out!

Labor Day is fast approaching – and if you’re not running a big promotion during this last gasp of summer holiday, you’re really missing a big potential opportunity? Why? Traditionally, Labor Day is one of the most lucrative weekends on the auto sales calendar. That’s why all of your competitors are pushing their deals so…

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Use Direct Mail To Get Inactive Customers Back

We all have customers that have defected. The question when it comes to marketing to them with automotive direct mail is: are these lost customers gone for good? Maybe. Maybe not. But, how do you have a hope of luring a lost customer back into the fold? Plus, is going after multiple “lost customers” worth…

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Direct Mail Costs Less and Converts Better

While it might be tempting to follow all of the signs pointing toward digital advertising, it would be a mistake to neglect perhaps the most tried and true option out there: automotive direct mail. Sure, emailing, tweeting, blogging and posting are all fantastic ways of reaching your customer where they are – but there’s no…

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A Salesman’s Worst Nightmare

A salesman buddy of mine called me last week in a panic. He told me how his GM just signed a contract for a staffed event. I want to share with you the same advice I gave him. I mean, it sounds intimidating right? You’ve got an outside team coming in to take over your…

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