March Mania Deals and Promotions

With the annual college basketball tourneys coming up, now is a great time to cash in on the March Mania…well, you know what we mean – Copyright law restricts us from calling it by its actual name. From slam dunk contests and scratch to win themed automotive direct mailers, this three week period of basketball…

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Getting Guys Interested

Cars are already considered by many to be a “guy thing”. Guys have historically loved to tinker around with classic autos on a long summer afternoon, supping up the engine, changing the oil, waxing a pristine paint job…but not all cars are created equal and not all cars really seem geared toward the guys. Of…

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How To Choose A Direct Mail Marketing Vendor

Not all automotive direct mail marketers are created equal. Many promise amazing results but offer no tangible guarantees. Others can dazzle dealerships with flashy copy and design but fall down on the follow through. And then, there are the firms that entice new clients with incredibly low introductory prices – but watch out! Once you…

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Marketing Locally, Not Globally

It’s easy to search the web and see what the “other guys” are doing – not just around the corner, but clear across the continent. But, what you should be doing – more than anything else – is thinking and marketing locally. Why? For starters, 1/5th of all Google searches are “local” in nature. Jump…

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Using Details To Build A More Successful Campaign

An effective automotive marketing campaign – nay, any marketing campaign – isn’t based just on design, it’s really based on a foundation of solid facts. Facts about the customer, your brand, the brands you sell and the overall market climate that informs many buying decisions. Gathering these facts is the backbone of direct mail marketing.…

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Cash In As Auto Industry Rebounds

You’ve likely already started to sense it – with increasing traffic to your website and showroom – and according to a recent Ernst & Young Capital Confidence Barometer of the automotive industry, auto executives are feeling it too. Thanks to an improving US economy, earnings numbers and the increasing availability of credit to consumers, more…

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