Shake Things Up This 4th of July

If “Sizzling Sales Events” and “4th of July Buyback Extravaganzas” have been in your summer marketing mix for what seems like forever, maybe it’s time to shake things up, at least a little. Luckily, July 4th is the perfect “meme” upon which to build great automotive direct mail and marketing campaigns. Here are just a…

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Yes, Direct Mail Still Works – Here’s Why

Sure, it’s “old-school” and might be considered by some cutting-edge marketing mavens to be “antique”, but when it comes down to it, automotive direct mail still works. In fact, automotive direct mail doesn’t fall prey to the Spam filter. It isn’t as in-your-face as the annoying sponsored ads in front of your favorite YouTube video.…

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Three Ways To Boost ‘Off The Street” Sales

You’ve parked some of your best inventory out by the roadside. You’ve slapped big, bright price stickers on them – maybe some balloons. You’ve got arrows pointing drivers to come in from the highway and even some of those tall inflatable flapping tube men beckoning sales-seekers from far and wide. So, why aren’t you getting…

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Jump-Start Summer Sales This Memorial Day

With summer fast approaching, it’s almost ingrained in our collective psyches to take things a bit easier – but it’s important not to let your promotions department take a summer vacation (at least not yet). In fact, Memorial Day offers up a number of easy promotional tie-ins – ones that can get prospects excited about…

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