The Federal Trade Commission is ramping up its hunt for non-compliant dealerships trying to lure in unsuspecting customers with lies and empty promises. Now is the time to ask yourself: is your automotive direct mail campaign a little too heavy on the hyperbole? Do you offer ‘free’ deals that aren’t literally free? Are your listed…
DetailsAs hard as it is to believe, let alone accept, summer is over. Kids are already back to school. The nights are getting cooler and the days progressively shorter. There may be one road trip left on the books, but that’s likely it until next year (or the holidays). And, we’re starting to think about…
DetailsFor as much time and effort and money as dealers put into each automotive direct mail campaign, you might be surprised to learn how few actually take the time to take one crucial step: to have a right-sized amount of the promotional inventory in stock and ready to sell! Seems like a no-brainer, right? Still,…
DetailsOk, the title is a bit cheesy – but it makes its point. Back to School promotions are about as expected this time of year as Cadbury Bunny commercials are come March. So, how can you make your back to school automotive direct mail promotions stand out? Here are 5 of our favorite “out of…
DetailsToday, auto lenders and making more loans to “weaker” borrowers as the demand for cars continues to rise. Add to that low interest rates and the potential to boost your profit margins really goes up – provided you don’t make the mistake of lending to every subprime Tom, Dick and Harry. If you’re an auto…
DetailsNow I know that managers in dealerships today wear many hats. You have to worry about everything from staffing to closing deals. Things can get overwhelming. But I want to share a mistake I see all the time with managers across the country. As we all know it costs a lot of money to market…
DetailsBeing able to data mine specific information about target customers and use it to your advantage is one of the most exciting ways to turn the old-fashioned automotive direct mailer into a futuristic and highly effective sales tool. “Big Data”, as it’s commonly called in the marketing world, lets you tailor each pitch in an…
DetailsIf your car dealership is family owned, you may sometimes feel like it’s pointless to try and even beat the giant multi-owned conglomerate type dealerships in your area in your marketing efforts. That would be a big missed opportunity. You see, while the behemoth car dealerships might have tons of money to spend on advertising…
DetailsHow can you squeeze the most value out of your automotive direct mail marketing list? With information, that’s how. Most marketers know by now that the more information you have on target customers, the more effectively you’ll be able to tailor specific automotive direct mailers to them – and pique their interest. But, how do…
DetailsAs marketers and entrepreneurs, we are always on the lookout for the next great thing – the silver bullet to help us pull in the best ROI for our outreach efforts. And, for as many “next great things” that have come and stayed (Social Media, Landing Pages), there have been twice as many “next great…
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