Operation Steer Clear – Are You FTC Compliant?

The Federal Trade Commission is ramping up its hunt for non-compliant dealerships trying to lure in unsuspecting customers with lies and empty promises. Now is the time to ask yourself: is your automotive direct mail campaign a little too heavy on the hyperbole? Do you offer ‘free’ deals that aren’t literally free? Are your listed…

Details

Summer Is Over

As hard as it is to believe, let alone accept, summer is over. Kids are already back to school. The nights are getting cooler and the days progressively shorter. There may be one road trip left on the books, but that’s likely it until next year (or the holidays). And, we’re starting to think about…

Details

Does Your Inventory Match Your Mailer?

For as much time and effort and money as dealers put into each automotive direct mail campaign, you might be surprised to learn how few actually take the time to take one crucial step: to have a right-sized amount of the promotional inventory in stock and ready to sell! Seems like a no-brainer, right? Still,…

Details

Prepare to Win

Now I know that managers in dealerships today wear many hats. You have to worry about everything from staffing to closing deals. Things can get overwhelming. But I want to share a mistake I see all the time with managers across the country. As we all know it costs a lot of money to market…

Details

How To Get The Most Out Of Your Direct Mailing Lists

How can you squeeze the most value out of your automotive direct mail marketing list? With information, that’s how. Most marketers know by now that the more information you have on target customers, the more effectively you’ll be able to tailor specific automotive direct mailers to them – and pique their interest. But, how do…

Details