Out Of The Junk Mail Pile

The Keys To A Solid Direct Mail Campaign The junk mail pile is something at the top of every auto direct mail marketer’s mind. While we know not all of our mailers will be welcomed into prospects’ homes, we expect each and every piece to do better than the last. So, how have we learned…

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Put Your Service Department In The Direct Mail Spotlight

[frame_left width=”574″ height=”170″]https://xcelmediagroup.com/wp-content/uploads/2011/10/serviceblog.png[/frame_left] Put Your Service Department In The Direct Mail Spotlight It’s easy to forget about the service department with our auto direct mail campaigns, especially this time of year, when the new model cars are getting so much attention. But soon, the excitement over the new 2012’s will fade and consumers will need…

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Planning Q4 Direct Mail Campaigns

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/planning.jpeg[/frame_left] The 2011 Holiday Mail Schedule For most people, October is time to figure out Halloween costumes but for those of us in the auto direct mail world, it’s actually time to start planning our Holiday Delivery schedules. Many auto dealerships hold big events in the weeks going into the Christmas holiday –…

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How To Attract New Customers To A Used Car Dealership

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/automotive-industry-sales-image.jpeg[/frame_left] How To Attract New Customers To A Used Car Dealership Getting new customers to come calling at a used car dealership is quite different than attracting new car customers – especially in terms of advertising via auto direct mail, print and broadcast. Used car customers have wholly different requirements, from cost to…

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Matching The Lot With Promotions

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/LotLooks.png[/frame_left] Matching The Lot With Promotions You put a lot of time, resources and effort into publicizing your promotions – but how’s your follow-through? By that, I mean, let’s say you’ve blasted out news of a big crossover sale online, via automotive direct mail and even via SMS. This draws a whole slue…

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SMS For Sales Success

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/sms.jpg[/frame_left] Using Text Messaging For Auto Advertising SMS Text Messaging is still the new frontier in advertising, but for those who know how to harness its power, the rewards can be impressive. In fact, when it comes to capturing a younger buyer in their 20s, 30s (and even 40s), SMS Messaging might be…

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Promos & Demos – Why The Customer Profile Is King

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/demographic.jpg[/frame_left] Promos & Demos – Why The Customer Profile Is King When it comes to cultivating a solid auto direct mail promotion, it’s important to go beyond sheer lead volume but also the quality of those leads. That’s where customer demographics come in. The fact of the matter is, all auto direct mail…

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What’s Old Is New Again

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/whatsoldautodirectmail.png[/frame_left] Used Car Dealers Struggle To Keep Up With Demand Used car dealers are no longer the red-headed step-child to the new auto lot. In fact, with the low new auto supply expected to persist after the horrendous crises in Japan and with the still sluggish economy forcing consumers to consider older cars…

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