How to Score Quality Auto Leads

Quality car leads are one surefire way of getting folks in the dealership door and leasing or buying. Really, unless you have a sales force that isn’t meant for the job, the only real thing holding them back (and suppressing your bottom line) is the fact that you just don’t have as many quality leads…

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Managing Snowbird and Seasonal Addresses

Just as soon as the holiday season is over, those of us in the automotive direct mail arena face a new year and an old challenge: the snowbirds. Folks who move to warmer climates (generally to the Southeast and Southwest in the continental US) during wintertime to dodge the flying snowflakes. These non-permanent residents actually…

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The Auto Credit Squeeze Ease

Do a lot of your buyers have less than perfect credit? Has it been an absolute struggle to qualify them for competitive financing? Well, according to Experian Automotive, this credit squeeze on nonprime buyers with scores under 700 might just be easing up. According to the recent Experian report, auto buyers with nonprime credit scores…

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Out Of The Junk Mail Pile

The Keys To A Solid Direct Mail Campaign The junk mail pile is something at the top of every auto direct mail marketer’s mind. While we know not all of our mailers will be welcomed into prospects’ homes, we expect each and every piece to do better than the last. So, how have we learned…

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Put Your Service Department In The Direct Mail Spotlight

[frame_left width=”574″ height=”170″]https://xcelmediagroup.com/wp-content/uploads/2011/10/serviceblog.png[/frame_left] Put Your Service Department In The Direct Mail Spotlight It’s easy to forget about the service department with our auto direct mail campaigns, especially this time of year, when the new model cars are getting so much attention. But soon, the excitement over the new 2012’s will fade and consumers will need…

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