Flash and dash is all well and good – but how well does your automotive direct mail actually target your customers? Do you even know your core customer base? Their tastes? Their preferences? Their expectations? One of the biggest pitfalls in automotive marketing in general is assuming what was still is and always will be.…
DetailsYou and your sales force works incredibly hard to land a new customer – but how hard is your dealership working to retain them for the long haul? It’s probably a fact of which you’re already keenly aware, but new customers are rarely the most profitable ones for your business. Repeat business, however, is where…
DetailsHave you been using automotive direct mail for years? Is it getting sort of stale? Every year, with the same promotions, gimmicks, graphics and color schemes? It’s time to get creative! Here are a few ideas to shake things up with your auto direct mail promotions in 2012: Giveaways People love free stuff. From free…
DetailsQuality car leads are one surefire way of getting folks in the dealership door and leasing or buying. Really, unless you have a sales force that isn’t meant for the job, the only real thing holding them back (and suppressing your bottom line) is the fact that you just don’t have as many quality leads…
DetailsJust as soon as the holiday season is over, those of us in the automotive direct mail arena face a new year and an old challenge: the snowbirds. Folks who move to warmer climates (generally to the Southeast and Southwest in the continental US) during wintertime to dodge the flying snowflakes. These non-permanent residents actually…
DetailsDo a lot of your buyers have less than perfect credit? Has it been an absolute struggle to qualify them for competitive financing? Well, according to Experian Automotive, this credit squeeze on nonprime buyers with scores under 700 might just be easing up. According to the recent Experian report, auto buyers with nonprime credit scores…
DetailsYou know the old saying, “throw everything up against the wall and see what sticks?” We probably don’t need to tell you this, but that shouldn’t really be your mantra when it comes to creating an automotive marketing campaign. Still, and often without even realizing it, that’s precisely what so many auto dealers and marketers…
DetailsThis month, the USPS has launched a potentially exciting new product for those of us in the automotive direct mail arena. It’s called “Every Door Direct Mail” or EDDM. Here are just a few reasons why we don’t think EDDM is nearly as great as the Postal Service has cracked it up to be –…
DetailsText messaging isn’t the automotive marketing magic bullet. Like any other advertising that’s ‘broadcast’, it too comes with legal ramifications. There have been multiple class action lawsuits to prove how dangerous text messaging as a marketing tool can be without the right plan and know-how. Twentieth Century Fox paid out $200 per phone number to…
DetailsIt might surprise you to learn that social media and Internet marketing aren’t the only growth sectors in advertising and marketing communications. Clearly, both sectors are on the rise, however, studies like a recent one by Ad-Ology found that the best ways to earn and retain new customers are actually marketing via e-mail and direct…
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