How To Target The Customers You Want With ADM

Flash and dash is all well and good – but how well does your automotive direct mail actually target your customers? Do you even know your core customer base? Their tastes? Their preferences? Their expectations? One of the biggest pitfalls in automotive marketing in general is assuming what was still is and always will be.…

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Use Direct Mail To Build Customer Retention

You and your sales force works incredibly hard to land a new customer – but how hard is your dealership working to retain them for the long haul? It’s probably a fact of which you’re already keenly aware, but new customers are rarely the most profitable ones for your business. Repeat business, however, is where…

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Resolve To Get Creative With Direct Mail Marketing!

Have you been using automotive direct mail for years? Is it getting sort of stale? Every year, with the same promotions, gimmicks, graphics and color schemes? It’s time to get creative! Here are a few ideas to shake things up with your auto direct mail promotions in 2012: Giveaways People love free stuff. From free…

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How to Score Quality Auto Leads

Quality car leads are one surefire way of getting folks in the dealership door and leasing or buying. Really, unless you have a sales force that isn’t meant for the job, the only real thing holding them back (and suppressing your bottom line) is the fact that you just don’t have as many quality leads…

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Managing Snowbird and Seasonal Addresses

Just as soon as the holiday season is over, those of us in the automotive direct mail arena face a new year and an old challenge: the snowbirds. Folks who move to warmer climates (generally to the Southeast and Southwest in the continental US) during wintertime to dodge the flying snowflakes. These non-permanent residents actually…

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The Auto Credit Squeeze Ease

Do a lot of your buyers have less than perfect credit? Has it been an absolute struggle to qualify them for competitive financing? Well, according to Experian Automotive, this credit squeeze on nonprime buyers with scores under 700 might just be easing up. According to the recent Experian report, auto buyers with nonprime credit scores…

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