What Is Your Dealership Retention Strategy?

When it comes to customer retention in the automotives industry, what is the right strategy? Is it about great customer service? Should it involve tailored and data-driven automotive direct mail campaigns? Message consistency? Engagement?   Of course, the answer is ’all of the above’.   But, above all else, a dealership’s customer retention strategy should…

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5 Reasons To Choose Laminated Postcards

The pop-out card is a powerful automotive direct mail marketing tool. Why? We’re glad you asked! #1. Laminated Postcards Are More Powerful And Interactive Than Other Mailers. Bright, shiny, heavy, special. Laminate postcards for auto dealerships look and feel like a very large, very special and very customizable mail piece. With a pop-out credit card sized…

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Seasonal Address Stress

With the holiday season in full swing, automotive direct mail for the New Year is just ramping up – but flying in the face of this big marketing push are the Snowbird and Seasonal Address issues that often render our mailers undeliverable. Some of our best and most financial stable “older” customers tend to “winter”…

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