When the IntelliKEY first came out we were a little bit skeptical on how much it would actually increase response. We’ve now done a little over 1 million mail pieces with an intelliKEY attached and I have to admit we were surprised at the numbers.
Compared to direct mail pieces that had no key attached the response averaged a mind blowing 3.4% higher. Compared to pieces using a standard key with a black plastic head the response was a solid 1.6% higher. Those are pretty impressive numbers. When these keys first came out they were price restrictive. Now, the prices have come down considerably and it’s definitely something you should think about using in the near future.
Give us a call and we’ll send you samples and references so you can see if the intelliKEY is right for your next mail campaign!
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