Now I know that managers in dealerships today wear many hats. You have to worry about everything from staffing to closing deals. Things can get overwhelming. But I want to share a mistake I see all the time with managers across the country. As we all know it costs a lot of money to market…
We all have customers that have defected. The question when it comes to marketing to them with automotive direct mail is: are these lost customers gone for good? Maybe. Maybe not. But, how do you have a hope of luring a lost customer back into the fold? Plus, is going after multiple “lost customers” worth…
A salesman buddy of mine called me last week in a panic. He told me how his GM just signed a contract for a staffed event. I want to share with you the same advice I gave him. I mean, it sounds intimidating right? You’ve got an outside team coming in to take over your…
As part of my job I get to interact with a lot of dealers. You know what I hear all the time? “I’ve been burned by direct mail companies.” This happens a lot, but I believe Mail should be a part of your budget – period. So let me share three quick tips so you don’t…
Xcel Media Group is excited to be an exhibitor at the upcoming Digital Dealer Conference & Exposition running from October 23-25 at the Mirage Hotel and Casino in Las Vegas. After just 5 years, the Digital Dealer Conference has grown to become one of the industry’s premier networking and educational events. This year, Digital Dealer…
Today at Xcel many of us are packing our bags and getting ready to fly out to Vegas for AutoCon. The booth and supplies are en route and after hours and hours of preperation we’re ready! I want to thank our team for the many hours spent on getting us prepared for the conference. This…