Jessica has been working in the automotive marketing industry since 2005. She has helped dealerships all over the country develop effective marketing strategies to retain their current customers and generate new ones.

Mail, Redesign and Repeat

It’s a well-known fact amongst marketers that some prospective customers are tough nuts to crack. It could take as many as 7-10 persuasive interactions – from automotive direct mailers to radio and television ads, newspaper ads and social media outreach – before they’ll seriously consider giving you their business. So, if you’re thinking that one…