Jessica has been working in the automotive marketing industry since 2005. She has helped dealerships all over the country develop effective marketing strategies to retain their current customers and generate new ones.

SMS For Sales Success

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/sms.jpg[/frame_left] Using Text Messaging For Auto Advertising SMS Text Messaging is still the new frontier in advertising, but for those who know how to harness its power, the rewards can be impressive. In fact, when it comes to capturing a younger buyer in their 20s, 30s (and even 40s), SMS Messaging might be…

Promos & Demos – Why The Customer Profile Is King

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/demographic.jpg[/frame_left] Promos & Demos – Why The Customer Profile Is King When it comes to cultivating a solid auto direct mail promotion, it’s important to go beyond sheer lead volume but also the quality of those leads. That’s where customer demographics come in. The fact of the matter is, all auto direct mail…

auto direct mail

What’s Old Is New Again

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/whatsoldautodirectmail.png[/frame_left] Used Car Dealers Struggle To Keep Up With Demand Used car dealers are no longer the red-headed step-child to the new auto lot. In fact, with the low new auto supply expected to persist after the horrendous crises in Japan and with the still sluggish economy forcing consumers to consider older cars…

What Has Your Marketing Company Done For You Lately?

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/01/Xcel_Slider.jpg[/frame_left] Automotive sales are still relatively down in the dumps, which has left many dealers scrambling to find new and inventive ways to try and entice customers to make a visit and close a deal. Newspaper and television ads are just one piece of the puzzle, but for most buyers – especially new…

auto social media marketing

Social Media + Auto Direct Mail = Stellar Dealership Marketing

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/08/socia-media-logo.png[/frame_left] Stop Denying It At this point, it’s downright impossible to deny social media’s marketing potential. Not only does it allow auto dealers and other marketing interests to connect with customers directly, if used to its fullest potential, it can help us to glean some pretty amazing information which we can then use…

Auto IntelliKEY

When the IntelliKEY first came out we were a little bit skeptical on how much it would actually increase response. We’ve now done a little over 1 million mail pieces with an intelliKEY attached and I have to admit we were surprised at the numbers. Compared to direct mail pieces that had no key attached…