Jessica has been working in the automotive marketing industry since 2005. She has helped dealerships all over the country develop effective marketing strategies to retain their current customers and generate new ones.

Put Your Service Department In The Direct Mail Spotlight

[frame_left width=”574″ height=”170″]https://xcelmediagroup.com/wp-content/uploads/2011/10/serviceblog.png[/frame_left] Put Your Service Department In The Direct Mail Spotlight It’s easy to forget about the service department with our auto direct mail campaigns, especially this time of year, when the new model cars are getting so much attention. But soon, the excitement over the new 2012’s will fade and consumers will need…

Planning Q4 Direct Mail Campaigns

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/planning.jpeg[/frame_left] The 2011 Holiday Mail Schedule For most people, October is time to figure out Halloween costumes but for those of us in the auto direct mail world, it’s actually time to start planning our Holiday Delivery schedules. Many auto dealerships hold big events in the weeks going into the Christmas holiday –…

How To Attract New Customers To A Used Car Dealership

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/automotive-industry-sales-image.jpeg[/frame_left] How To Attract New Customers To A Used Car Dealership Getting new customers to come calling at a used car dealership is quite different than attracting new car customers – especially in terms of advertising via auto direct mail, print and broadcast. Used car customers have wholly different requirements, from cost to…

Matching The Lot With Promotions

[frame_left width=”574″ height=”170″]wp-content/uploads/2011/09/LotLooks.png[/frame_left] Matching The Lot With Promotions You put a lot of time, resources and effort into publicizing your promotions – but how’s your follow-through? By that, I mean, let’s say you’ve blasted out news of a big crossover sale online, via automotive direct mail and even via SMS. This draws a whole slue…