When it comes to customer retention in the automotives industry, what is the right strategy? Is it about great customer service? Should it involve tailored and data-driven automotive direct mail campaigns? Message consistency? Engagement? Of course, the answer is ’all of the above’. But, above all else, a dealership’s customer retention strategy should…
‘Big Data’. It’s a buzzword we in the automotive direct mail field toss around a lot these days, and likely one you’ve heard thrown at you whenever the conversation turns to marketing. But, Big Data isn’t merely a means of targeting customers more effectively with your direct mail marketing (or any other marketing efforts, for…
The pop-out card is a powerful automotive direct mail marketing tool. Why? We’re glad you asked! #1. Laminated Postcards Are More Powerful And Interactive Than Other Mailers. Bright, shiny, heavy, special. Laminate postcards for auto dealerships look and feel like a very large, very special and very customizable mail piece. With a pop-out credit card sized…
When you need to move your inventory in a jiffy, you create a sales event – and it can be connected to a holiday or time of year or be something you pluck of the clear blue sky. While these events can move a lot of vehicles in a short amount of time, they can…
The President’s Day Sale/Blowout/Event/Extravaganza. Whatever you choose to call it at your dealership, prospect customers have come to expect it – and they expect you to pull out all of the stops to woo them to your lot. So, how can you make your President’s Day stand out from the inevitable competition? Don’t Close…
You don’t have to be a chocolatier or a flower shop to rake it in on Valentine’s Day. In fact, there are quite a few great automotive direct mail promotions that are perfectly suited to this ‘romantic’ holiday. Here are just a few: · Offer Family-Oriented Promotions – Nothing says love more than family. So,…
Have you been using automotive direct mail for years? Is it getting sort of stale? Every year, with the same promotions, gimmicks, graphics and color schemes? It’s time to get creative! Here are a few ideas to shake things up with your auto direct mail promotions in 2015: Free Stuff Works People love free stuff.…
Let’s face it – your targets know you’re trying to sell them on inventory and/or an idea whenever a piece of automotive direct mail lands in their mailbox. So, when it comes down to it, creating a really profitable and successful automotive direct mail promotion isn’t just about the graphics, the bright colors, the copy…
With the holiday season in full swing, automotive direct mail for the New Year is just ramping up – but flying in the face of this big marketing push are the Snowbird and Seasonal Address issues that often render our mailers undeliverable. Some of our best and most financial stable “older” customers tend to “winter”…
It’s a fine line to walk for any business that relies solely on sales and marketing: showing your support for a cherished and emotionally charged cause without it seeming as though you’re trying to cash in on others’ misfortune and vulnerability. This is particularly true of automotive direct mail. Breast Cancer Awareness has become the…