2010 was a banner year for 8-page booklets. In fact, here at Xcel, we sold more 8-page booklets than any other type of Direct Mail. That streak continued in January. It seems the 8-page booklet is going to be around for a long time. And it should! Customers are responding and dealers are loving the additional space for displaying all their offers.
Author: Jessica Mitchellhttps://xcelmediagroup.com
Jessica has been working in the automotive marketing industry since 2005. She has helped dealerships all over the country develop effective marketing strategies to retain their current customers and generate new ones.