The pop-out card is a powerful automotive direct mail marketing tool. Why? We’re glad you asked!
#1. Laminated Postcards Are More Powerful And Interactive Than Other Mailers. Bright, shiny, heavy, special. Laminate postcards for auto dealerships look and feel like a very large, very special and very customizable mail piece. With a pop-out credit card sized offer built for redemption at your dealership these postcards can have an impact on your customers immediately.
#2. Laminated Postcards Are Highly Personalized. With the amount of data contained in an auto dealerships DMS and the resources of large conquest data compilers, it’s easy to tailor a personalized message to every customer using this postcard. You can even display a picture of their car on the postcard. Each piece is tailor made for the recipient.
#3. Laminated Postcards Make The Customer Feel Important. When you’re trying to get the attention of high value targets, not any mailer will work. Sending a highly personalized laminated postcard sends the message that you care about their unique circumstances. In fact, because of the personal nature of these mail pieces customer’s tend to keep them around rather than tossing them in the garbage the first chance they get.
#4. Laminated Postcards Feature Visible And Instantly Actionable Offers. No envelope needed with laminated automotive direct mail. Offers are visible and can also be immediately actionable via phone number and a landing page. Plus with UpDash, you can track and manage every lead generated from your campaign.
#5. Laminated Automotive Direct Mail Provides Better Response Rates. When compared to envelope offers, the response rates of laminated postcards almost always fare better. So, why wouldn’t you choose to deploy this efficient form of marketing communication?
Bottom Line: This new breed of personalized postcard is an essential tool for any dealership utilizing direct mail as a piece of their overall marketing plan. Well-suited to the customizable template approach, they can be adapted to any local or national automotive sales or service campaign. And, with digital printing improving each and every day, creating highly personalized campaigns are easier and more cost-effective than ever before.