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Daily Archives: May 18, 2015

Using A Customer Database To Gain & Retain Customers

BlogBy Jessica MitchellMay 18, 2015

‘Big Data’. It’s a buzzword we in the automotive direct mail field toss around a lot these days, and likely one you’ve heard thrown at you whenever the conversation turns to marketing. But, Big Data isn’t merely a means of targeting customers more effectively with your direct mail marketing (or any other marketing efforts, for…

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