Surprise! Direct Mail Trumps Email in Popularity
In spite of the millions upon millions on Facebook, Twitter and all the rest and all of the countless marketing experts promoting social media as the number one way to go when it comes to any sort of cutting-edge outreach, according to a new survey, direct mail is still king.
55% percent of US consumers actually prefer direct mail to other marketing communications, including email and social media marketing – this, according to a new Consumer Channel Preference Study conducted this past December by the marketing firm Epsilon.
Over 2,000 consumers were polled and 60% actually said that they like to check their physical mailboxes and feel an “emotional connection” to physical mail.